Research On Development And Utilization Strategy Of Tea Tourism Resources In Anxi County

Tea tourism resource is an important tourism resource,which meets the needs of modern people’s tourism and leisure,and has been recognized and loved by consumers in the market.However,the development and application of tea tourism resources have not been scientifically carried out in Anxi County at present,which makes the overall development level of tea tourism industry low.Based on the research on the development and utilization of tea tourism resources in Anxi County,this paper analyzes the deficiencies and defects in the current local work,and puts forward suggestions and measures to provide reference and guidance for the local government and related enterprises.This is conducive to the upgrading and updating of tea tourism products in Anxi County,enhancing its competitive advantage in the market,and promoting the standardized development of tea tourism.In addition,can also provide experience for the development of tea tourism industry in the same areas,accelerate the upgrading of the industry,which is an important topic worth research.By analyzing the issues related to the development and utilization of tea tourism resources in Anxi County and combining the SWOT analysis of the development and utilization of tea tourism resources in Anxi County,this study formulated the development and utilization strategy of tea tourism resources in Anxi County.This study explored the development status of local tea tourism resources through field visits and investigations,and analyzed the existing shortcomings and problems.On this basis,the comprehensive use of questionnaire survey means,a multi-angle analysis of tourists,sorting out the needs and suggestions of tourists.Based on the analysis of tea in the process of the tour resources in the region,using the IPA analysis method from the perspective of tourists,clear the status quo and the insufficiency of Anxi tea tour resources,further analysis of tourist satisfaction,at the same time,based on the multiple perspectives analysis the influence factors of tour resources development and utilization of tea,provide the basis for later strategy and plan formulation.Through IPA analysis results and SWOT analysis method,the current characteristics of tea tourism resources in Anxi County are determined.Firstly,Anxi County has strong advantages in resources,and the tea industry and tourism industry at the present stage have been relatively complete,and the local tea culture has its own characteristics.Secondly,Anxi County’s disadvantage is that it has not formed a strong brand awareness of tea tourism,and its market popularity and influence are low.At the same time,the existing infrastructure is not perfect,the tea tourism projects are scattered,and the number of tea tourism professionals is small.At present,the local government has begun to focus on promoting the construction and development of tea tourism industry,and has constructed financial support policies and measures,which are conducive to the innovation and development of local tea tourism brands.In addition,there is also high competition pressure in the market,facing the impact and influence of many similar tourism products,and tourists’ consumption habits are also in constant change.In order to build a more comprehensive scientific solutions and countermeasures,based on QSPM matrix quantitative analysis,put forward to send(wt)strategy is given priority to,SO(growth)strategy is complementary,further advantage,reasonable response to the challenges of the market at the same time,strengthen the comprehensive strength,a good position in the market,gradually enhance the level of tour resources the effective use of tea.On the basis of WO(torsion type)strategy and SO(growth type)strategy,combined with the actual local situation,The construction includes more detailed measures such as strengthening the construction and maintenance of tea tourism brands,improving the influence of tea tourism projects in the market,accelerating the improvement and perfection of the set of infrastructure,innovating the traditional development mode of tea tourism,introducing and cultivating high-quality talent teams,and so on.In this paper,the main innovation point is through the application of IPA analysis to find out problems in development of Anxi tea tour resources,by means of SWOT analysis carding internal and external environment of the development of Anxi tea tour resources,using QSPM matrix quantitative analysis to formulate scientific strategy,the organic combination of quantitative and qualitative analysis method,ensure the accuracy and reliability of the results of the study.The results in this paper can provide guidance for the development and utilization of tea tourism resources in Anxi county,in addition to provide experience for the related work in other regions of our country.