H Wealth Management Company High Net Worth Clients Marketing Service Strategy Optimization Research

According to the China Private Wealth Report published by Bain&Co,China’s high net worth population who has over 10 million individual investable assets has already reached 1.58 million as early as the year of 2016.These population has strong needs for wealth management,which make the market of wealth management get the opportunity of rapid development,and a plentiful wealth management institutions have popped up.In spite of the fact that the growth rate of the wealth management market is high and there’re numerous institutions participate in this business,there is not much of an alternative to the asset allocation products for our high net worth customers,also the phenomenon of financial product homogeneity is serious.Furthermore,high net worth clients have higher standards and expectations to wealth management,not only they require both the assets preservation and increase,but also the balanced configuration of the assets,which is challenging for the wealth management institutions in China.Thus these institutions have to implement innovation in management principles and modes.More than the targeted products they have to provide,customized service which aims at high net worth population’s characters is required.Wealth management institutions may improve their advantages and earn more recognition from the market.H wealth management company was founded in 2011.By the end of 2021,its management scale of high net worth population has passed the one hundred thousand mark,and its Asset Under Management(AUM)has broken through the barrier of one trillion,which makes H wealth management company one in a million in the industry.Although H wealth management company develops rapidly and its AUM is so impressive,it has to face the increasing violent competition of the market,how to formulate the strategy that helps H wealth management company understand the desires of the high net worth clients and provide more scientific and reasonable wealth plannings,has become the key core in H wealth management company’s both development and competition.This article takes H Wealth Management Company as the research object and makes relevant analysis based on the STP and 7Ps theories,also the author’s practical experience in the wealth management industry endows the article writing background and significance of application.By analyzing service modes and carrying out high-net-worth-curstomer questionnaire survey,the author points out problems and deficiency existing in H wealth management company’s service management strategies,like the lack of marketing channels,irregular quality of personels,uniform standard of physical evidence,procedure without careful design and normalization,etc.,In respect of the issues above,this article proposes targeted optimization suggestions,and will help promote the optimal allocation of resources,expanding market shares and customer scale of H Wealth Management Company.At the same time,this article provides practical reference for peer companies,which could help optimize their own service marketing strategies combined with current market situations as well as their own reality,consequently promote the commercial effects and values of the strategies for wealth management business.