Research On The Competitive Strategy Of A Company’s Mobile Internet Medical Business

Under the background of "Internet plus",not only has the traditional industry undergone rapid changes and upgrading,but also the rapid development of the Internet has generated many related industries.Similarly,the medical industry has also developed rapidly relying on the development of the Internet.Therefore,this paper takes company A as the research object,studies the competitive strategy of company A’s mobile internet medical business,in order to put forward some suggestions,promote the application of mobile Internet in the medical industry,and also promote the business development of company A.Based on the literature review of mobile Internet healthcare,this paper proposes the research framework of this paper,describes the key concepts and analysis tools of this paper:PEST analysis,SWOT analysis,VRIO model and five forces analysis model.This paper analyzes the development status of internet medical industry in China by searching for relevant data,summarizes the development rules,analyzes the internal and external environment of company A based on the development status of company A,analyzes the macro environment of company development by PEST analysis method,analyzes the competitive environment of company a by Porter’s five forces model,and analyzes the internal development environment of company A by SWOT analysis method,Using value chain analysis and VRIO model to analyze the core competitiveness of company A,combined with the SWOT analysis matrix and the strategy already practiced by company A,find out the path to improve the competitiveness of the enterprise,so as to improve the competitive strategic measures of company A’s mobile internet medical business in China.Through the analysis and in-depth thinking of the whole industry and the comprehensive research on company A this paper is expected to put forward five competitive strategy implementation measures to find sustainable and healthy development for company A:optimize channels and improve efficiency,enhance the ability of scientific and technological innovation,cultivating professional talent team,establish Internet thinking,further improve the team’s professional quality,deepen organizational structure and internal resource integration.At the same time,this paper analyzes and studies China’s mobile internet medical enterprises,has a certain reference significance for the development of the industry,and provides a theoretical framework and ideas for the strategic selection and research of mobile internet medical business enterprises.