A Company's Mobile Internet Medical Business Development Strategy Research

The health care industry is closely related to the well-being of the people's livelihood.Our country is lack of medical resources and the hierarchical medical system is in absence.In addition,the allocation of health resources in primary health care institutions and large hospitals is extremely uneven.As a consequence,public criticism on the problem of difficulties and high costs of getting medical services has been a common phenomenon.With the development and progress of mobile internet technology and smart terminals,the mobile internet health care industry has rapidly risen.It is gradually changing the public doctor-seeing habits and is playing a positive role in deepening health care industry reforms,balancing the medical resources and relieving the contradiction between the supply and demand of medical resources.With Company A as the study target,this paper studies the current development state of Company A's mobile internet health care business under the mobile internet background.This paper also analyzes the problems encountered in the process of constructing profit modes.With the application of strategic theories and the Swot analysis,it has an in-depth analysis of the complex form of the enterprise's internal and external environment and is aimed at seeking for strategic countermeasures for coping with the intense competition in the same industry and for leveraging medical resources.It strives to adjust Company A's strategic target and strategic positioning,to work out concrete strategic options,to focus on the enterprise's strategic emphasis and to plan the strategic implementation steps and guarantee measures through deep reflecting of the company's mobile internet medical business development strategy,thus to find a healthy and sustainable developing road for the enterprise.