Research On The Influence Of Network Orientation On International Entrepreneurial Performance

In the context of globalization,the internationalization trend of Chinese enterprises is increasing.In order to expand the scope of the international market and achieve sustainable development,enterprises’ entrepreneurial activities in the international scope are in full swing.At the same time,the research in the field of international entrepreneurship has been widely valued by scholars,and has already achieved rich research results.However,as more and more enterprises enter the international market and operate international business,the market competition becomes more intense,and enterprises face more uncertainty.Therefore,it is worth paying attention to exploring how enterprises can improve international entrepreneurial performance in a dynamic environment.According to the network view,with the support of social network,those enterprises with the tendency of network construction and utilization are easier to realize resource integration,potential opportunity identification and competitive advantage improvement.That is,network orientation provides an attitude,expectation or tendency for enterprises to use relationship networks to integrate resources and identify valuable opportunities,which is conducive to enterprises to establish relative competitive advantage and improve performance.However,in previous studies,the research on international entrepreneurship of enterprises is more focused on the influencing factors and correlation among entrepreneurial orientation,organizational learning,entrepreneurial ability,entrepreneurial performance and sustainable competitive advantage,while the empirical research on the performance of international entrepreneurship of enterprises based on network orientation is relatively few,especially considering the environmental factors.Therefore,in order to enrich the research in the field of international entrepreneurship,this paper takes network orientation and enterprise international entrepreneurship performance as independent variables and dependent variables,and introduces resource integration and environmental dynamics as intermediary and regulatory variables to explore the mechanism of network orientation on enterprise international entrepreneurship performance.Firstly,this paper systematically combs the relevant theories and the previous research literature of each variable.This paper reviews and summarizes the relevant research literature of scholars on social network theory and resource-based theory,and defines the corresponding concepts and dimensions of network orientation,resource integration,environmental dynamics and international entrepreneurial performance.Among them,the network orientation is divided into three dimensions,namely,network cooperation,network attention and network openness.The other variables are regarded as a single variable and are not divided into dimensions.Resource integration is measured from three aspects: stable adjustment mode,rich refinement mode and development and creation mode;international entrepreneurial performance is measured from financial and non-financial aspects;environmental dynamics is measured from the dynamic nature of the technical environment and the dynamic nature of the market environment.Secondly,it makes a preliminary summary of the correlation between the variables,then puts forward the hypothesis and establishes the conceptual model of this paper.Then,take the employees of international start-ups and mature enterprises carrying out international entrepreneurial activities as the survey objects,issue questionnaires,and screen,sort out and statistically analyze the recovered questionnaires.By processing and analyzing the sample data,we can test whether the hypothesis is supported by the data.Finally,through the analysis and discussion of the hypothesis test results,we get the research conclusions of this paper,point out the innovation of this research,and explain the shortcomings of this research and the future research direction.The conclusions of this paper are as follows: first,the three dimensions of network orientation,namely network cooperation,network attention and network openness,all have a positive impact on the international entrepreneurial performance of enterprises;second,in network orientation and resource integration,network cooperation,network attention and network openness all have a positive impact on resource integration;third,resource integration has a positive impact on international entrepreneurial performance;fourth,resource integration plays an intermediary role between network orientation and enterprise international entrepreneurial performance,that is,resource integration plays a complete intermediary role between network cooperation and network attention and enterprise international entrepreneurial performance,and plays a partial intermediary role between network openness and enterprise international entrepreneurial performance;fifth,environmental dynamics plays a regulatory role between network cooperation,network openness and resource integration,but not between network attention and resource integration.This paper aims to explore the impact of network orientation on enterprises’ international entrepreneurial performance in the Chinese context.The innovation of the research is mainly reflected in: first,it constructs a model of network orientation,resource integration,enterprises’ international entrepreneurial performance and environmental dynamics.Although there are studies on the relationship between network orientation and enterprise performance,these studies are mostly limited to the single performance of domestic enterprises or just the performance of start-ups,and there are very few studies on the impact of network orientation on international entrepreneurial performance.Therefore,this paper studies the impact of network orientation on international entrepreneurial performance in a dynamic environment.Moreover,in the research,taking resource integration as an intermediary variable,this paper studies the impact of the three dimensions of network orientation on the international entrepreneurial performance of enterprises through resource integration.The previous research has not been carried out,which is an expansion of the existing research and helps to conduct a deeper research on network orientation in the future.Second,consider the impact of environmental factors on network orientation and resource integration.The environment faced by enterprises in international entrepreneurship is complex and changeable,and environmental factors are important factors affecting the survival and development of international entrepreneurship enterprises.In the past,some scholars have studied the impact of social networks on the performance of start-ups,but did not take environmental factors into account.Therefore,this paper quantifies the environmental factors and analyzes the impact of environmental dynamics on network orientation,resource integration and enterprise international entrepreneurial performance.