Research On The Influence Mechanism Of International Orientation On International Opportunity Recognition

The development of economic globalization and the proposal of "One Belt And One Road" have brought great opportunities for the international operation of Chinese enterprises.How can enterprise top managers effectively identify international opportunities in a transnational context? At present,some scholars have discussed the problem of international opportunity recognition from the perspective of relationship network,international knowledge and international experience,but ignored the role of international orientation in international opportunity recognition.What is the mechanism of international orientation on international opportunity recognition? This is an important question worth studying.Through literature review to find the breakthrough point,Based on the perspective of internationalization orientation,By introducing the intermediary mechanism of international knowledge absorption capacity,and the regulation mechanism of network orientation and environment dynamics,This paper proposes a conceptual model and its related hypotheses to explain the internal mechanism of international orientation on international opportunity recognition.Then,based on 228 questionnaires of top managers of international enterprises,this paper adopts the method of combining hierarchical regression analysis and structural equation model analysis to test the hypothesis of the relationship between variables.The results showed that:(1)International orientation has a significant positive effect on international opportunity recognition;(2)International knowledge absorption capacity and its sub-dimensions play an important mediating role in the relationship between international orientation and international opportunity recognition;(3)Network orientation plays a positive regulating role in the relationship between international orientation and international opportunity recognition;(4)Network orientation plays a positive regulating role in the relationship between international orientation and international knowledge acquisition capacity,international knowledge digestion capacity and international knowledge application capacity,but its regulating role in the relationship between international orientation and international knowledge transformation capacity is not significant;(5)Environmental dynamics plays a negative regulating role in the relationship between international orientation and international opportunity recognition;(6)Environmental dynamics plays a negative regulating role in the relationship between international knowledge digestion capacity,international knowledge transformation capacity,international knowledge application capacity and international opportunity recognition,but its regulating role in the relationship between international knowledge acquisition capacity and international opportunity recognition is not significant.The theoretical contributions of this study are as follows:(1)Based on the new perspective of international orientation,this paper explains the internal mechanism of international orientation on international opportunity recognition by introducing the mediating mechanism of international knowledge absorption capacity.(2)Based on the perspective of network orientation,this paper explains the internal mechanism of international orientation on international knowledge absorption capacity and international opportunity recognition by introducing the regulating mechanism of network orientation.(3)Based on the perspective of environmental dynamism,this paper explains the internal mechanism of international orientation and international knowledge absorptive capacity on international opportunity recognition by introducing the regulatory mechanism of environmental dynamism.