Research On Social Responsibility Management Countermeasures Of Real Estate B Enterprises

With the rapid growth of China’s economy,the real estate industry,as a pillar industry of China’s economic development,is also developing rapidly,and the competition among enterprises is becoming increasingly fierce,but at the same time,real estate enterprises should not only pay attention to their own development,but also pay attention to and fulfill corporate social responsibility.In recent years,with the continuous implementation of the national policy of "stabilizing" housing prices and "no speculation in housing",the real estate industry is also facing a series of downward pressure of development,in this context,how to correctly fulfill corporate social responsibility has become a problem worthy of exploration.Corporate social responsibility is neither a topic in the field of morality nor in the field of law,but a topic in business management.Corporate social responsibility needs to combine business management with business ethics.After the rapid development of the market,China’s real estate enterprises have made great contributions to improving people’s livelihood,regulating the economy,stabilizing housing security and expanding employment,especially in the current context of China’s concern for people’s livelihood and promoting social prosperity,which has a strengthening role in fulfilling the social responsibility of real estate enterprises,and has a very important theoretical and practical value.Taking real estate company B as an example,this paper mainly introduces the main background of the research work,the main value of the research work,the main problems of the research work,the main research methods used,and the main highlights of the research work.On this basis,a systematic review of the research materials related to the information asymmetry theory,the pyramid theory of corporate social responsibility and the theory of social contract is carried out,so as to have a comprehensive understanding of the research status of real estate corporate social responsibility,from the perspective of corporate social responsibility And the perspective of stakeholders is summarized,and the analysis framework of the paper is proposed.The third chapter introduces the general situation of company B and the status quo of fulfilling its social responsibility,identifies the stakeholders of company B,discusses the content of its fulfillment of social responsibility,and analyzes the risks and risk avoidance methods of enterprise fulfilling social responsibility.The fourth chapter puts forward the problems existing in the fulfillment of social responsibility of B enterprise,and the fifth chapter gives targeted management countermeasures for the enterprise to fulfill its social responsibility based on the above analysis and summary.Finally,the whole paper is summarized and the shortcomings of the research are pointed out.Real estate enterprises take social responsibility is the result of historical evolution and the inevitable progress of the times,and the courage of enterprise B to take social responsibility is conducive to the sustainable development of the enterprise and helps the good operation and stability of the enterprise.Therefore,enterprises need to establish a good ability to fulfill social responsibility,cultivate social responsibility awareness,strengthen the construction of the company’s integrity culture,strengthen the supervision of fulfilling social responsibility,protect the legitimate rights and interests of employees,and fulfill social responsibility to other stakeholders.From all aspects to ensure the quality of corporate social responsibility,to achieve the smooth and rapid development of enterprises.