| As an emerging form of innovation and entrepreneurship,social entrepreneurship can solve social problems that the government,non-profit charitable organizations and traditional commercial enterprises cannot solve.Taking solving social problems and empowering society as the basic starting point,social entrepreneurship ultimately achieves the dual goals and missions of economy and society.Since its emergence in the 1980s,social entrepreneurship research has contributed to the conceptual discussion of social entrepreneurship.The scope of the existing empirical articles is relatively broad and lacks systematic and coherent.At the same time,the research on the antecedents of social entrepreneurship is relatively scattered,and there is no systematic understanding.Continuing to explore the drivers behind social entrepreneurship intentions is therefore crucial to social entrepreneurship education and social entrepreneurship practice.This study uses an empirical research approach to examine the positive relationship between narcissism and social entrepreneurial intentions.By increasing the mediating variable social entrepreneurial output expectations,this study explores the internal mechanisms that influence social entrepreneurial intentions.By adding empathy moderator variables,we investigate the cross-action results of prosocial motivation and egoistic motivation.The empirical data part of this research includes two experiments.Students and employees of entrepreneurial enterprises are selected as experimental objects respectively.Statistical analysis was carried out on 229 valid student questionnaire data and 125 valid employee questionnaire data respectively,and the research hypotheses were tested by step-by-step regression method.The positive effect of narcissism on social entrepreneurial intention,the mediating effect of social entrepreneurial output expectation and the negative moderating effect of empathy have all been verified.This study found that the real characteristics of social entrepreneurial intentions should be more complex than existing research conclusions,and further research guidance is required.For social entrepreneurship,cautious and rational critical thinking is required.The innovation points of this research mainly include the following three points:(1)It innovatively explores the influence mechanism of social entrepreneurial intentions from a new theoretical perspective—the dynamic self-regulation theory perspective.(2)Taking narcissism as a starting point to study its influence on social entrepreneurial intention.(3)This study hypothesizes and verifies the egoistic motivation of social entrepreneurial intentions.(4)This study innovatively explores the interaction between personal motivation and prosocial motivation. |
