Research On The Dissemination Of Tourism Image Of Ethnic Minority Traditional Cultural Villages

The report of the 19 th National Congress of the Communist Party of China put forward the strategy of rural revitalization for the first time,and the development of rural tourism has become a new way for the people to get rich.At the same time,in the current development of the rural tourism economy,a problem that needs to be solved urgently is the dissemination of the tourism image of the traditional villages of ethnic minorities.In the network society,tourism image communication has become a business card for a region’s external image publicity and construction,promoting local social and economic development.In the current situation of such fierce competition in tourism,the shaping and dissemination of tourism image is particularly prominent.In recent years,in response to the national tourism development policy,Zen lei Village in San du Shui Autonomous County has successfully completed the task of poverty alleviation by the end of 2020.This paper takes Zen lei Village as the research object and takes the "5W" model as the theoretical basis to analyze the formation conditions of Zen lei Village’s tourism image,the media and different communication subjects have different meanings and communication values for the promotion and development of tourism image.,and put forward some feasible opinions.This can not only consolidate the effective results of poverty alleviation,but also spread the unique natural scenery and unique cultural customs of the Shui zu and Miao people in Zen lei Village.Through the research of this paper,the author finds that there are still some problems in the dissemination of the tourism image of the traditional villages of ethnic minorities.The existing problems need to take advantage of the opportunity of national rural revitalization and development and modern communication,especially modern network tools,while doing a good job in rural revitalization,through mainstream media,especially online media,to spread the image of revitalization tourism,and provide theoretical basis and practice for the comprehensive development of the countryside.