Research On The Promotion Of Lishui Vacation Tourusm Products Based On Basic RMP Analysis

In the post-epidemic era,the tourism industry has been challenged and impacted as never before.In response to the complex international situation,the Yeosu government has promulgated a number of new policies to deal with possible problems.The "Outline of the 14 th Five-Year Plan for the National Economic and Social Development of Lishui City and the Long-term Goals for 2035" proposes to unswervingly follow the development path of the concept of "green water and green mountains are golden mountains and silver mountains" in innovative practice;Cross-mountain co-ordination,ecological priority,high-level construction of the most beautiful core area of the big garden.If we better continue to improve high-quality around this goal,it will become a topic of academic significance and practical significance.In this study,Lishui City is taken as an example,and field investigations are conducted in some scenic spots and resort areas of Lishui City.Through RMP theoretical analysis,the existing holiday tourism resources,vacation tourism market and vacation tourism products in Lishui are studied,and countermeasures and suggestions for the improvement of vacation tourism products in line with The local characteristics of Lishui are proposed.Through the reading and collation of domestic and foreign literature review.At the same time,the theoretical knowledge involved in this article is sorted out.Through the combination of qualitative and quantitative methods,The tourism resources and vacation tourism resources of Lishui are evaluated.A questionnaire was designed and distributed,and through the data sampling of some scenic spots in Lishui,the demographic characteristics of the Lishui holiday tourism market and the consumption behavior preferences of tourists were deeply analyzed.Through the above analysis of Lishui vacation tourism resources and market,the status quo and existing problems of Lishui vacation tourism products are obtained.Subsequently,combined with the above analysis,the basic concept of Lishui holiday tourism product promotion was determined as "Chuzhou culture,water ecology,and theme".And put forward the four principles that should be followed in the promotion of holiday tourism products,that is,adhere to the ecological background and protect the natural environment;Adhere to the ingenuity of the key,optimize tourism products;Adhere to the integration of culture and tourism,rejuvenate product vitality;Adhere to the sharing of host and guest,improve service levels.Through the analysis of Lishui’s existing holiday tourism products and the combination of market source orientation and consumer behavior preferences,10 new tourism routes are proposed,and finally,combined with the evaluation of tourism resources and the analysis of transformation capabilities,the development of new holiday tourism products with 4 major themes is proposed.Through analysis and demonstration,this study concludes: 1.Lishui City has rich and high-quality holiday tourism resources,and the ability to transform resources into products is strong,and has great development potential.2.There are still many problems in Lishui’s existing resort tourism products,such as serious homogenization,low product level,lack of marketing strategies,lack of management talents,etc.It is necessary to prescribe the right medicine and solve the above problems in a targeted manner.In short,this study attempts to use RMP analysis theory to analyze the improvement,integration and expansion of existing Lishui vacation tourism products,so as to provide reference and direction for the research of vacation tourism products in our city.