Study On The Improvement Of Supply And Marketing Cooperatives’ Service Ability For Agriculture In Rural Revitalization Strategy

As is known to all,China is a big agricultural country,attaching importance to the economic foundation,consolidating agriculture,is the basis of stability of the people,is the key to govern the country.The rural revitalization strategy was first proposed in the report of the 19 th CPC National Congress and included in the Party Constitution.In 2018 and 2019,specific arrangements were made for the implementation of the rural revitalization strategy in the First central document.Supply and Marketing cooperatives(referred to as "supply and Marketing cooperatives")are almost the same age as the People’s Republic of China.They are cooperative economic organizations serving agriculture and are important carriers for the PARTY and the government to do a good job in agriculture,rural areas and farmers,and are of great significance to the implementation of the rural revitalization strategy.Since the CPC Central Committee and The State Council made a decision on deepening the comprehensive reform of supply and marketing cooperatives in2015,supply and marketing cooperatives at all levels have made great efforts to expand their business and service fields,promote the transformation of basic cooperatives,further straighten out the relationship between social enterprises,and have made certain achievements in helping rural revitalization and improving their ability to serve agriculture.However,we should clearly see many problems in the development process,such as inadequate organization construction,large funding gap,weak rural circulation entity network construction,loose rural cooperative infrastructure,lack of sustainable development of rural e-commerce and so on.This article will start from the actual situation of SMC W county,using the basic principles of public management science,economics and related disciplines,on the basis of reference to relevant academic theory research,combined with their own practical work experience,through the interview method,literature research and comparative analysis,further clarify W county services for the agriculture development present situation,summarizes development predicament and the reason,We will enhance the capacity of supply and marketing cooperatives to serve agriculture,contribute to the implementation of China’s rural revitalization strategy,and promote the development of China’s rural areas by promoting institutional innovation,deepening and strengthening rural guidance,strengthening the construction of professional personnel,and innovating cooperative service models.