| At present,the process of global energy structure transformation is accelerating,and low-carbon energy has become a consensus.China has listed low-carbon green development as a national key development strategy,and China has put forward the goal of peaking carbon dioxide emissions by 2030.As a renewable and clean energy,with the continuous growth of the national development strategy,photovoltaic has developed from the first serious export to domestic subsidies,and finally realized today’s affordable Internet access.As a member of the photovoltaic industry,enterprise A is also developing with twists and turns in the industry,but how to achieve long-term and high-quality development in the industry is the problem encountered at present.Based on the background of carbon peak,taking photovoltaic enterprise A as the research object,this paper makes an in-depth study on the development strategy of photovoltaic enterprise A.Firstly,this paper states the enterprise strategic management at home and abroad,the development of photovoltaic industry,and combs the relevant theories such as carbon peak,enterprise development strategy and strategic analysis methods;Then,it is found that the problems existing in the development of photovoltaic enterprise A include:in the implementation of the vertical integration strategy,the development and construction of ground photovoltaic power stations are resold,and the poverty alleviation power stations are fully funded and then handed over,which belong to the heavy asset model,which brings problems such as high accounts receivable,profit without cash flow,high debt ratio and even loss to the enterprise,and the expansion of horizontal integration and internationalization aggravates the debt ratio of the enterprise;On this basis,targeting the problems existing in a photovoltaic enterprise,through the analysis of the macro environment,industrial environment and internal environment of photovoltaic enterprise A under the background of carbon peak,it is concluded that the development strategy of photovoltaic enterprise A needs to be optimized;Thirdly,combined the photovoltaic enterprise internal and external environment and the background of carbon peak,the corresponding optimization scheme is proposed from the three strategies at the company level,business level,and function level;Finally,safeguards are proposed to ensure that the development strategy optimized by the PV enterprise can be put in place.In this paper,the research on the development strategy optimization of photovoltaic enterprise A based on carbon peak can help a photovoltaic enterprise get rid of the current development dilemma,improve the competitiveness of the company and achieve sustainable development.It also has reference and reference significance for other photovoltaic enterprises,and also plays a certain role in promoting the realization of carbon peak. |