Research On The Factors Affecting The Competitiveness Of Citrus Industry In Daying County, Suining Cit

Citrus cultivation has a history of nearly 4000 years in China.Since its development,the planting area has been increasing and the cultivated varieties have been enriched.It has become a pillar industry of the fruit industry.Under the background of vigorous development of citrus industry,there are also many problems.Especially in the areas where citrus industry is the pillar industry of agriculture,how to get a place in the highly competitive citrus market is a problem that must be considered.As one of the leading agricultural industries in Daying County,citrus industry plays an important role in local agricultural development.Improving the development quality of citrus industry is an effective way to help local farmers increase their income and realize rural revitalization.This study analyzes the competitiveness of citrus industry in Daying County,Suining City,clarifies the development status of citrus industry in Daying County,Suining City,makes horizontal comparison,analyzes the competitive situation of citrus industry in Daying County,analyzes restrictive factors,and gives optimization measures.The specific research ideas are as follows:Under the theoretical guidance of competitive advantage theory and comparative advantage theory,this paper first finds out the development status of citrus industry in Daying County,Suining City,and then carries out a comprehensive analysis of citrus industry in Daying County,Suining City,combined with the basic theory of agricultural industry competitiveness.Based on the three levels of citrus display competitiveness,citrus product competitiveness and citrus element competitiveness,this paper constructs the evaluation system of citrus industry competitiveness in Daying County,Suining City,At the same time,questionnaire,data analysis and weight measurement are used to obtain data support,and finally the evaluation results of citrus industry competitiveness in Daying County,Suining City are obtained.At the same time,targeted optimization suggestions to improve the competitiveness of local citrus industry are put forward.Through the comprehensive evaluation of the competitiveness of citrus products in Daying County,Suining City,this paper can correctly understand the development status,existing problems and development direction of the local citrus industry according to the evaluation score,and provide decision-making reference for the local government to guide the development of citrus industry.