Optimization Of Inbound Marketing Strategy Of YT Automobile Company Based On Flywheel Model

With the rapid development of Internet technology and communication devices,the influence of traditional media is diminishing,and the soft power driven by digitalization will be the main driver of competition in the future automobile market.Inbound Marketing based on big data analysis uses accurate,effective,and rich information content to carry out targeted and effective promotion through diverse communication channels,which can attract potential customers to come to the door,and has become increasingly popular among automotive companies.At present,various auto companies are cooperating with online customer collection channels such as Auto Home,E-Car and Know Your Car,hoping to find more accurate potential customers through Inbound Marketing and obtain higher revenue conversion while reducing marketing costs.In practice,the automotive companies generally find that the volume of collector leads is large but the conversion rate is low,the cost of effective leads is gradually increasing,and the marketing effect is not ideal.Most of the existing Inbound Marketing-related studies focus on helping e-commerce enterprises to realize the growth of online users and the direct realization of traffic,but rarely focus on the application of online customer gathering to offline experience and consumption in the automotive field,which is not enough to put forward constructive reference opinions for automotive enterprises to carry out Inbound Marketing.In this paper,we take YT Auto Company as the research object.Through the elaboration of marketing theories related to content marketing,word-of-mouth marketing,etc.Combining domestic and international literature on Inbound Marketing theoretical models and strategies.proposing the applicability of the flywheel model to Inbound Marketing.A more solid theoretical foundation was laid for the study.We first conducted a qualitative study and quantitative analysis of the company’s Inbound Marketing organizational structure and current strategy through interviews.And then from the merchant’s perspective to the customer’s perspective.Based on the flywheel model,a survey was conducted on key consumer groups to analyze and diagnose the problems in the current Inbound Marketing process of YT Auto from three dimensions:attraction,engagement and delight.The objective is to find out the causes of friction in the flywheel of Inbound Marketing at YT Automotive.Finally,we propose three optimization strategies for each of the three links: reshaping the content pattern to improve the response of potential customers;innovating the form of communication to accelerate the conversion of leads;and cultivating the value of customers to drive corporate development.and for each strategy develop a narrative two responses.Designed to help YT Automotive reduce the friction of Inbound Marketing and increase the power to get a faster and heavier flywheel to drive both customer and business growth.The research results clarify the implementation path of flywheel model in the practice of Inbound Marketing of YT Auto,realize the effective analysis of the feasibility of Inbound Marketing,enrich the connotation and extension of the theoretical research related to Inbound Marketing,provide practical guidance for other auto companies to carry out Inbound Marketing,and have certain inspirational significance for the innovation of auto marketing.