Research On Agricultural Product Marketing Of Farming And Tourism Integration In Shantou City Chaoyang District

With the rapid development of economic and our country’s accelerating the development of modern agriculture,the consumer diversify their needs.Therefore in China,the integration of agriculture and tourism has been a significant approach and tide of economic development,which is good for our economic development.Chaoyang,which has history of more than 1000 years,has rich tourism resources and own distinctive advantages.It is good for further development of tourism.At the same time,as an large agricultural district,relies on the advantages and increases industrial investment.In recent years,the project has made great achievements in modern agriculture and has been improving the quality of agriculture products.However,problems also have effect on the sales of agricultural products,such as low product value and ineffective brand promotion,which restrict the marketing of agricultural products.The article,with the integration of agriculture and tourism as the background,expounds the current situation of agricultural product marketing in Chaoyang district,in order to provide suggestions for the integrated development of agriculture and tourism in Chaoyang district and the marketing of agricultural products.The article also analyzes the background of consumers the products and the consumer’s habit of shopping,which has the aim to provide suggestions for the marketing of agricultural products in Chaoyang district and help accelerating the economic and social development and rural revitalization of Chaoyang district.This article mainly focuses on three aspects.The first one is sales status of agricultural products in Chaoyang district,which first introduces the overall situation of Chaoyang district,including the development status of agriculture and tourism,then it expounds the integration of rural tourism and the marketing status of agricultural products in Chaoyang district,in the background of agricultural and tourism integration.The second part is the investigation and analysis of marketing satisfaction of agricultural product satisfaction in Chaoyang District.Design questionnaire to investigate the respondents’ socio-economic characteristics and their satisfaction with agricultural products in four aspects: Using statistical methods such as statistical description and mean comparison to quantitatively evaluate consumers’ statistical methods such as satisfaction description and mean comparison to quantitatively evaluate consumers’ satisfaction with agricultural product marketing,compare the differences of different consumers’ satisfaction with agricultural product marketing,and reveal the problems existing in agricultural product marketing,and reveal the problems existing in agricultural product marketing under the background of agricultural tourism integration.Third,in view of the existing problems,this paper puts forward suggestions on how to promote the marketing of agricultural products under the background of agricultural tourism integration from five aspects: products,prices,channels,promotion and safeguard measures.This article adopts literature review,questionnaire survey and semi-structured interview.According to the question of method system of analyzing and resolving problems,starting from a county-level region,it explores the problems and countermeasures of integration of agricultural and tourism through small-scale analysis.It is the analysis of the problems existing in agricultural product marketing in Chaoyang district under the background of integration of agricultural and tourism.Under the background of the integration of agriculture and tourism in Chaoyang District,agricultural products lack cultural connotation,short industrial chain,low added value and simple packaging design;The price differentiation is not obvious and there is the phenomenon of falsely high price;The sales channel is not perfect,with the characteristics of short and narrow;With the help of marketing theory of 4Ps,from the five aspects of channel,promotion,product,price and safeguard measures,we can provide theoretical basis for agricultural product marketing by improving cultural connotation,formulating scientific and reasonable price strategy,online and offline parallel omni-channel marketing,strengthening talent support,increasing policy support and capital investment,diversified promotion strategy and other ways practical basis and reference significance.