Research On The Development Strategy Of Ya National Grain Reserve Co.,Ltd. Under New Situation

YA National Reserve Grain Depot Co.,Ltd.is one of the local state-owned grain industrial enterprises in China.As a local state-owned grain enterprise,it must not only face the market for survival and development,but also assume the responsibility of ensuring the safety of the local grain market.Since its establishment,it has not only completed the transformation from seeking survival to seeking development,but also played an important role in ensuring the safety of the local food market.However,the company also encountered many development bottlenecks in the process of production and operation.The author hopes to analyze the problems existing in the development of YA National Reserve Grain Depot Co.,Ltd.,and put forward a strategy suitable for its development,so as to provide some help for its future development.At the same time,the development strategy research of YA National Reserve Grain Depot Co.,Ltd.aims to investigate and understand new issues such as policy-based grain,cotton,and oil destocking,international exchanges and cooperation,new challenges in national food security,and difficulties in corporate financing under the ever-changing situation.Under the circumstances,how should YA State-owned Grain Reserve Co.,Ltd.deal with the challenges and opportunities that exist in it,so that the company can develop in the long-term,and also provide a reference for the development of similar enterprises.The article uses PEST analysis tools in modern strategic management theory and EFE external factor evaluation matrix to qualitatively and quantitatively analyze and evaluate the external environment faced by YA National Reserve Grain Depot Co.,Ltd.Use IFE internal factor evaluation matrix to qualitatively and quantitatively analyze and evaluate the company’s internal environment.Then use the SWOT analysis model to deeply analyze the internal and external environment of the YA National Reserve Grain Depot Co.,Ltd.,and discuss the opportunities and challenges faced by the company’s current development.The article also analyzes the YA National Reserve through the method of benchmarking enterprises.The current situation of Grain Depot Co.,Ltd.clarifies the future development direction of the enterprise,formulates the overall development strategy and basic competitive strategy of the enterprise,and proposes that YA National Reserve Grain Depot Co.,Ltd.expands the market,seeks and cultivates high-quality grain sources with the help of the strong corporate reputation and mature marketing system The implementation plan of the development strategy of combining its own brand,origin and sales,and interdisciplinary introduction and training of talents.At the same time,safeguard measures for the implementation of the development strategy are proposed from the aspects of policy guarantee,management guarantee,and resource guarantee.