Research On The Effect Evaluation Of Jason Furniture Financial Strategy Implementation

With the steady development of the economy,people’s demand for quality of life continues to rise and they are increasingly concerned about the comfort and well-being of their living environment,the demand for soft furniture has gradually increased,which has brought new development opportunities for China’s soft furniture industry.With the continuous advancement of the urbanization process,the demand for soft furniture will grow significantly,and the future market potential of software furniture industry will be huge.However,the entry threshold of China ’s soft furniture industry is low,the concentration is not high,regional brands stand,market competition is fierce and chaotic,to seize the leading position is not easy.As an essential part of corporate strategy,financial strategy can allocate corporate resources rationally,provide strong financial support for corporate strategy,and help the smooth realization of corporate strategy.Adopting a financial strategy in line with the laws of industry development is of great significance to the sustainable and healthy development of upholstered furniture enterprises.This thesis takes the soft furniture industry representative enterprise-Jason furniture as the research object,according to the information and data in Jason furniture’s annual report,as well as the company’s overall strategic objectives and financial strategy status,analyzes and evaluates the implementation effect of the company’s financial strategy,explores whether the financial strategy can support the company’s overall strategy,and makes targeted improvements according to the problems in the implementation of the financial strategy.Firstly,the basic profile of Jason furniture and an overview of its corporate strategy were introduced,by analyzing the macro environment and industry situation of Jason furniture,the external environment for the implementation of the company’s financial strategy is understood.At the same time,the cash flow portfolio and sales income change method are used to determine the life cycle stage of Jason furniture.Combined with the life cycle of Jason furniture,the financial strategy status of Jason furniture is analyzed from three aspects :investment,financing and dividend distribution.Secondly,a comprehensive evaluation method combining financial performance indicators and non-financial performance indicators was used to analyse and evaluate the implementation effect of Jason furniture’s investment strategy,financing strategy and dividend distribution strategy,and a corporate life cycle embedded financial strategy matrix was constructed to make an overall evaluation of the implementation effect of the financial strategy,which revealed that Jason furniture’s financial strategy had problems such as low investment efficiency,too high a proportion of current liabilities,a single dividend payment method and a continuous shortage of funds.Finally,specific recommendations were made to enhance the implementation of Jason furniture’s financial strategy,including controlling the scale of investment to accelerate internal integration,strengthening the main business and taking into account diversified operations,increasing investment in research and development to enhance the transformation of scientific and technological achievements,widening fund-raising channels to alleviate the shortage of funds,Enhancing the management of accounts receivable to increase cash flow,reducing cash distribution to increase stock dividends and adopting an all-employee equity incentive scheme to improve the financial strength of the business and enhance its ability to compete in the market.It also provides some reference for other companies in the same industry when developing and adjusting their financial strategies.