| After more than 40 years of reform and opening up,China has now become the most dynamic and attractive investment market in the global clothing and textile industry environment.China’s clothing and textile industry has entered an international development process,while also facing threats from more competitors in the same industry.The article analyzes the financial situation of Company Q and finds that the company’s operating condition is poor,and the financial strategy currently implemented is not in line with the overall development strategy.The development of enterprises cannot be separated from the planning and implementation of overall strategies,let alone the formulation and coordination of financial strategies by managers.The main characteristic of financial strategy is its long-term and comprehensive nature,which is closely related to the production and operation management of enterprises.It can effectively allocate enterprise funds,and the implementation effect of financial strategy is more related to the value creativity of enterprises.The future development of enterprises faces many challenges,and it is necessary to adjust corresponding financial strategies to improve internal financial conditions,in order to achieve the overall strategic goals of the enterprise.Therefore,exploring the implementation effect of Q Company’s financial strategy has become an urgent research topic.This article takes Q Company as the research object,combining the theoretical basis of financial strategy with the specific financial strategy of the enterprise.Firstly,the article elaborates on the relevant concepts and theoretical basis of financial strategy,providing a theoretical basis for further analysis of Q Company’s financial strategy in the following text.After explaining the overall overview of the enterprise,the article analyzes and defines its strategic environment and life cycle,and clarifies that the enterprise is currently in the early maturity stage of its life cycle;Secondly,analyze the financial strategy of Q Company,mainly elaborating on investment strategy,fundraising strategy,operational strategy,and dividend distribution strategy one by one,and briefly summarizing the current financial strategy.At the same time,combine the corresponding theoretical basis and enterprise financial strategy matrix to analyze the overall situation of the enterprise’s financial strategy.Once again,the principal component analysis method was used to evaluate the implementation effect of Q Company’s financial strategy,and problems were found in the company’s financial strategy,including large investment scale and long return period,low efficiency of fund utilization,and insufficient R&D investment;The fundraising method is single and the fundraising cost is high;Serious product backlog and difficulty in turning back funds;Lack of stability and insufficient incentive in dividend distribution policies;Finally,propose improvement suggestions for the implementation effect of financial strategies,such as ensuring the quality of investment projects and increasing research and development investment;Expand financing channels and reduce financing costs;Strengthen the management of inventory and accounts receivable;Maintain the stability of dividend distribution and attach importance to employee equity incentives.Studying the implementation effect of Q Company’s financial strategy can help improve the current operational obstacles of the enterprise,and also contribute to its sustainable development in the future,enabling the enterprise to maintain a leading position in the fierce competitive environment. |