Research On Profit Distribution Among The Subjects Of Online Freight Platform Based On Improved Shapley Value Method

The online freight platforms are emerging as a bridge of transportation capacity and resources between the supply side and demand side during the recent decade.So the online freight platforms will be the development trend of the freight industry depending on such advantages.However,the problem of unreasonable income distribution occurred to many platforms on account of the initial stage of online freight platform in China.An unreasonable income distribution mechanism will affect the coordination between the main bodies of the online freight platform and reduce logistics efficiency.Therefore,it is necessary to comprehensively consider the various influence factors when carrying out the income distribution among the main bodies of the online freight platform.How to make a reasonable income distribution under the various influence factors is the goal of this thesis.This thesis firstly summarizes the research status of online freight platform and revenue distribution at home and abroad,and puts forward the research content and framework of the paper on this basis.;Secondly,it analyzes the status quo of the distribution of income among the subjects of the online freight platform,expounds the participants in the distribution of the income of the online freight platform,builds the operation model of the online freight platform,and analyzes the problems existing in the distribution of income among the subjects of the online freight platform.Then constructed the Shapley value method income distribution model,obtained the preliminary income distribution plan,analyzed the limitations of the Shapley value method and obtained the improvement idea of the Shapley value method.Finally,on this basis,the factor analysis method is used to comprehensively consider the influencing factors of the income distribution among the subjects of the online freight platform,and the questionnaire survey and fuzzy comprehensive evaluation method are used as the influence factors.The factors are given weights,and then the Shapley value method income distribution model is improved,the income distribution amount under the three distribution schemes is compared and analyzed,and the scientific rationality of the improved Shapley value method income distribution model is verified.The research results show that in the problem of income distribution among the subjects of the online freight platform,the income distribution of each participating subject is unreasonable.The improved Shapley value method income distribution model effectively makes up for the limitation that the Shapley value method only considers marginal contributions.These influencing factors are given weights,which makes the benefit distribution mechanism more equitable and reasonable,and provides a new idea for the distribution of income among the subjects of the online freight platform.The overall income of the network is conducive to promoting the long-term and stable development of the main body of the online freight platform.