Research On Income Distribution Of China's Aviation Logistics Service Supply Chain Based On Shapley Value

Recent years,with the rapid rise of E-commerce and delivery industry,and driven by nation's motivational policy,China's aviation logistics develops rapidly.However,in the trend of rapid development,there is a problem of unreasonable distribution of income in the aviation logistics service supply chain.As is known to all,the member-enterprises of the supply chain are independent economic entities.They are in pursuit of the maximization of individual interests,so the cooperation among the members is a competitive relationship.On the one hand,in the relationship of competition,if the distribution of supply chain is unreasonable,it will affect the coordination of the whole system,make the logistics operation efficiency low,and the logistics cost is difficult to decline.On the other hand,in order to meet the multiple and comprehensive needs of modern users,the coordination of aviation logistics supply chain system is the necessary condition.Therefore,to solve the problem of unreasonable income distribution is the fundamental guarantee for the coordinated development of aviation logistics service supply chain.Based on combing the existing research at home and abroad,analyzing and defining the connotation of service supply chain,logistics service supply chain and aviation logistics service supply chain,the paper summed up the aviation logistics service supply chain with strong customer participation features.it expounds the main body of the aviation logistics service supply chain,and clarifies the composition of the members participating in the income distribution.Based on the present situation of China's aviation logistics and the present situation of supply chain income distribution,it analyzed the problems of the income distribution of China's aviation logistics service supply chain.Using the Stackelberg model,the paper demonstrates the necessity of establishing cooperative alliance of China's aviation logistics service supply chain.By building the foundation of Shapley model,the empirical results found that although the premise condition of cooperation alliance,but lack of actual factors on the impact of income distribution,the results may aggravate the unfair income distribution phenomenon.Therefore,it puts forward the improved Shapley model based on trapezoidal fuzzy number theory,and identified three factors that influence the distribution of income among enterprises.By experts,scholars and managers determining the weights,the income distribution improvement plan appears.Comparing the two allocation schemes,we found the modified distribution scheme is more scientific and consistent with the actual situation.Finally,from the participated members,government departments and improvement of mechanisms feedbacks,it puts forward the mechanism of ensuring the rational allocation of income.