Research On Development Strategy Of X City Public Transport Group

Urban public transportation is an important part of urban infrastructure construction,and it is an important symbol of reflecting the comprehensive development strength and modernization level of a city.In China,the development of urban public transport depends on the guidance of the government,and is specifically operated and managed by public transport enterprises.However,as public transportation enterprises assume the function of social services,various influencing factors of operation and development change rapidly,which makes them face difficulties and problems such as serious losses and relying on government subsidies to maintain operation,which comprehensively challenges the traditional and solid development strategy.Therefore,it is of great significance to the future operation and development of the enterprise to keenly understand the various environmental changes around it,recognize the impact of various factors on the development of enterprises,and then formulate corresponding development strategies in combination with the characteristics of public transportation enterprises.This paper takes X City Public Transportation Group as the research object,uses the literature research method and investigation and research methods to understand the development status of X City Public Transportation Group,and find out the group strategy and enterprise development do not match,the internal resource mining is insufficient,business loss,low level of operation and management and other problems.PEST model,Potter model and EFE matrix are used to analyze the external environment;IFE matrix is used to analyze the internal environment from corporate culture,human resources,operation and management;based on the results of internal and external environment analysis,SWOT analysis and QSPM matrix analysis were used to determine the relevant diversified development strategy of X City Public Transportation Group and propose strategic framework.According to the problems existing in the development strategy,five strategy implementation measures are formulated,namely,steady development of the core business,accelerate the promotion of self-run bus advertising business,vigoroudly develop the taxi network booking business,timely development of external vehicle maintenance business and driving school businesse.Six measures are proposed to ensure the smooth implementation of the strategy,namely,stablish a reasonable organizational structure,obtain policy and financial support,strengthen human resource management,optimize management and service ability,improve the level of information construction,and establish the enterprise brand image.The research in this paper can provide solutions for improving the loss situation of X City Public transportation Group,provide theoretical support and reference for the development strategy selection of other similar enterprises,and promote the continuous improvement of the development strategy of bus enterprises in China.