Analysis Of Strategic Transformation Effect Of Yonghui Supermarket Based On Balanced Scorecard

Under the dual effects of the global economic downturn and the rise of e-commerce,the economic benefits of Chinese supermarket industry have been much worse than before,and it is difficult to maintain growth with the momentum of the industry.Its business model has long been unable to meet the needs of the market,making enterprises in a dilemma.In order to break this deadlock,the traditional retail industry must seek new development opportunities,transform and upgrade the strategic mode,and then improve the operating efficiency and comprehensive competitiveness.Based on this,Yonghui Supermarket,as a representative enterprise of large chain supermarkets in China,has been gradually exploring strategic transformation since 2015 in the face of domestic troubles and foreign troubles,constantly exploring the business format system,promoting the overall layout and strategic development of the four fields of cloud creation,cloud commerce,cloud finance and cloud supermarket,and gradually becoming the leader of new retail transformation.Therefore,to explore its process and analyze its specific measures and effects has a strong reference value for other enterprises in the same industry.First of all,based on the theories of strategic management,performance management and stakeholders,this paper sorts out the views of domestic and foreign scholars and analyzes performance and strategic transformation from different perspectives.On this basis,with the help of PEST and Porter’s Five Forces model,the transformation motivation of Yonghui Supermarket is studied from macro and micro environments and the feasibility is analyzed by SWOT.Secondly,it further elaborates on the transformation and upgrading of supply chain and the transformation of sales mode adopted by Yonghui Supermarket.Then,based on the relevant information of the annual financial report and external database,the author uses the balanced scorecard to conduct qualitative and quantitative analysis of the financial and non-financial indicators of the effect of the strategic transformation from four aspects: financial dimension,customer dimension,internal business process dimension and learning and growth dimension.It is found that there are some problems in its current transformation,such as the decline of financial indicators,the defects of cost control,the decrease of customer satisfaction,and the imperfect talent training mechanism.Finally,in view of the existing problems,the paper puts forward the corresponding optimization schemes from different perspectives,such as optimizing the debt structure,reducing the cost,enhancing the intimacy of customers and building the professional talent team.It is hoped that through this discussion,it can provide some reference and reference for the strategic transformation of other Chinese large catena supermarket.