Research On The Financial Risk Assessment Of Xuhui Holding Group

High-quality development is a new requirement for the country and enterprises in the new stage of development.Nowadays,the competition among enterprises is becoming more and more fierce.How to improve the competitiveness of enterprises through effective financial management is one of the key problems that managers pay attention to nowadays.In the operation and development of enterprises,profit and risk coexist.If enterprises want to avoid risk and maximize profit,they must identify,evaluate and control financial risk.Compared with other industries,real estate companies are more prone to financial risks,so our real estate companies should pay more attention to financial risk evaluation and analysis.Based on the concept and theory of financial risk,this paper evaluates the financial risk of Xuhui Holdings Group from 2016 to 2021 by combining the combination of portfolio empowerment and VIKOR method.It is hoped that this research can make Xuhui Holdings Group have a certain understanding of its financial risks in order to enhance its ability to prevent and control financial risks.In this thesis,first,based on the relevant theories,according to the actual business and operating conditions of Xuhui holding group,using financial statement analysis,from the perspective of financing,investment,operations and other aspects of the overall financial situation and operating results of Xuhui holding group,discuss some of its possible problems in the development of the business.Second,by drawing on other relevant literature and combining with the characteristics of real estate enterprises,this paper selects 15 indicators from five aspects: solvency,profitability,operating ability,cash flow management ability and development ability,and constructs the financial risk evaluation system of Xuhui holding group.Then,the paper uses analytic hierarchy process(AHP)to measure the subjective weight of each index and entropy to measure their objective weight,then synthesizes the subjective and objective weight of each index by linear combination method.The portfolio weight was then combined with the VIKOR method to obtain portfolio empowerment VIKOR method,which was used to evaluate the financial risk of Sunrise Holdings for 2016-2021.Finally,combined with the evaluation results,from the four dimensions of financing,investment,operation and development,the corresponding measures are put forward for the financial risk control of Xuhui Holdings Group.