| With the continuous improvement of the people’s economic level,the tourism industry has also shown a thriving state,and the development prospect of the tourism market is particularly promising.Among them,people’s tourism mode has also changed to some extent.From the original "look at flowers on horseback" to the current "focus on experience and integration into the local",people put the feeling of tourism in the first place,which also determines that the mode of tourism should be actively innovative to meet the different needs of different tourists.As a marine city,Zhoushan Islands belongs to the main body of island tourism in the tourism industry.The biggest difference between island tourism and land tourism is how to give full play to the island’s resource advantages and create unique tourism experience for tourists.Among them,the most important part of island tourism is island homestay.The quality of island homestay directly determines the service experience of island tourists.Therefore,island homestay should continuously improve its service quality,It is very important for the financial industry to introduce new targeted financial products and services to support the island homestay.The financial industry plays an important role in the economy,and is also an important aspect of speeding up the development of tourism economy in Zhoushan.The correct cooperation between finance and the island homestay industry has provided a lot of financial assistance for the development of the island homestay industry and played a role in boosting the development of the industry.At present,there are still many problems in financial support for the development of Zhoushan Island homestay industry,such as shortage of funds,improper financial service mechanism,and conservative financial business,which will affect the development speed of the island homestay industry.In this paper,we first discuss and analyze the role of financial support in supporting the development of island homestay.Targeted financial products and services give priority to the operators of island homestay,which alleviates their investment and financing problems in the operation of island homestay.After that,it is particularly important to build financial support for the island homestay industry at the development stage.The financial support provided by the financial industry for the island homestay can largely promote the continuous development of the island homestay.Finally,according to the existing problems and the actual situation of Zhoushan Island Home Accommodation,optimize the way of financial support,introduce new financial products and financial services to inject "living water" into the development of Zhoushan Island Home Accommodation,so as to provide financial support for the high-quality development of the island home accommodation industry,realize the scientific prevention and control of financial risks,and effectively promote the efficient circulation of island tourism economy.Looking at the island homestay tourism industry,we can find that it has two characteristics,one is high relevance,and the other is strong comprehensiveness,which requires the concentration of multiple tourism products and tourism operators.The island tourism industry has a great driving role for other industries.It can not only effectively improve the economic benefits of the region,but also greatly increase the income of residents.The development of today’s market economy cannot be separated from finance,because a good financial market system can effectively promote the development of finance in the homestay tourism industry.In my opinion,it is necessary to study the role of financial support in the development of island homestay,so as to improve the speed of financial development and further promote the development of Zhoushan Island homestay.Taking the development of island homestay in Zhoushan as the research object,in-depth analysis of the factor of financial support can provide effective theoretical reference for the development of island homestay in Zhoushan through this study. |