Study On The Development Countermeasures Of Tourism Home-stay In Xiahe County

In recent years,the economic development and resident income level of ethnic minority areas in China have been constantly improved,and the tourism industry has developed rapidly and expanded.Meanwhile,ethnic tourism has gradually developed into a pillar industry in ethnic minority areas.With the development of tourism in ethnic areas,the personalized and diversified tourism needs promote the transformation and upgrading of ethnic tourism.Under such an opportunity,various participants of tourism industry in ethnic minority areas keep developing and innovating according to environmental changes and market demands,creating many new forms of business.Tourism home-stay is a typical representative of these new forms.As a representative product of the combination of in-depth experience travel and leisure vacation,tourist home-stay not only solves the problem of insufficient accommodation facilities in the peak season of tourism,but also becomes a unique tourism resource and social value in ethnic areas by virtue of diversification and branding.In China,the development of tourist home-stay facilities has strong resources,environment and market scale.Under the support of policies,the homestay tourism mode needs to become a new opportunity for the development of ethnic areas.Xiahe County,located in Gannan Tibetan Autonomous Prefecture,Gansu Province,occupies a natural and favorable geographical location,complete ecological environment protection,simple and unique folk customs,and has a good environment for the development of tourism industry chain,making it an advantageous area for the development of tourism home-stay facilities.In this paper,the town was traveling home-stay facility as the main object of study,literature review,field visits,interviews and questionnaire methods such as the background to the development of town was traveling home-stay facility,carried on the thorough research and analysis of the current situation of the development from the aspect of administrative personnel,operators,visitors find town was the tourism industry in the home-stay facility development planning and market regulation,operation mode are conservative,spreads,prevalence of speculative investment,low participation experience and product homogeneity serious problem,and combiningwith the results of interview and questionnaire survey,detailed analysis of the reasons for these problems.Local typical case analysis to summarize,the reasonable use of the proposed tourist attractions theory,service marketing theory,tourism experience theory and the theory of symbol consumption for town was traveling home-stay facility in comprehensive development put forward the perfect "hardware" construction,optimization of operation mode,to create tourism brand of home-stay facility,strengthen the training management,strengthen regional cooperation and enriching the connotation of the tourism home-stay a series of countermeasures,but also for the town was traveling home-stay facility and tourism to provide guidance for common development.