"The collective economy is the root of the common prosperity of farmers,and is the material guarantee for farmers to move towards the path of common prosperity." As an important form of realisation of the socialist public economy,the effectiveness of the development of the rural collective economy is an important way to consolidate and expand the achievements of poverty eradication and rural revitalisation.2017 to2022,six consecutive years of the "Central Government No.1" document pointed out the need to continuously explore new ideas for the development of the rural collective economy,consolidate the achievements of rural In the document,it is pointed out that we should continue to explore new ideas for the development of the rural collective economy,consolidate the achievements of the reform of collective property rights,respect the main position of farmers,and promote common prosperity,so as to achieve the "enlargement" of farmers’ pockets,the "beauty" of the countryside and the "strengthening" of agriculture.In contrast,the economic base of the areas that have been lifted out of poverty is weak,and farmers are not highly motivated to participate in the development of the rural collective economy,their initiative is not strong,and their ability to resist risks is low.As the main body of rural collective economic development,the degree of participation of rural households directly affects the effectiveness of rural collective economic development.Therefore,it is important to study the influence of farmers’ participation in the behaviour of rural collective economy to develop and strengthen rural collective economy,help the development of rural revitalisation and achieve common prosperity.Taking Pingba District,Anshun City,Guizhou Province as the research object,this paper takes the participation behaviour of farmers in the development of rural collective economy as the research theme.Based on analysing the research background,reviewing relevant research literature,drawing on relevant theories and analysing the development situation of rural collective economy in the research area,based on 301 valid questionnaires in the research area,the statistical software SPSS26.0 is used to conduct statistical analysis of the data,while A binary logistic regression model was constructed to empirically study the factors influencing the behaviour of farmers’ participation in collective economic development.According to the research of this paper,the following conclusions were obtained:(1)The degree of farmers’ willingness to participate,farmers’ subjective norms,leadership assessment and social capital assessment have a positive contribution to farmers’ participation in the behaviour of rural collective economic development.(2)In terms of individual characteristics of farmers,age,education level,physical health and occupation do not fully influence whether farmers participate in rural collective economic development.(3)In terms of household characteristics,the presence of village cadres in the family,the area of land titled,and the distance from the village committee to the county town significantly affect farmers’ participation in rural collective economic behaviour.Based on the findings,this paper proposes the following countermeasures:(1)strengthen financial support and policy publicity to realise the positive influence of subjective norms;(2)give full play to the advantages of the village’s resource endowment to promote the transformation of farmers’ willingness to participate into behaviour;(3)introduce or reserve professional and technical talents to provide talent support for collective economic development;(4)explore the development of new rural business entities to broaden farmers’ participation in collective economy(4)explore the development of new rural business entities to broaden the channels for farmers to participate in the collective economy. |