Corporate Strategy Research Of Zhejiang Huijin Financial Leasing Co.,LTD

Finance leasing is a new financing instrument combining with money and goods. It is the third largest financing mode ranks only second to bank and securities. Finance leasing industry has experienced three times of big rise and fall in the development process since being introduced after China’s reform and opening up. These years, because of the market-oriented reform, this industry rose rapidly and formed three types of corporation, financial leasing, equipment leasing and independent third-party leasing.Compared with developed countries, this industry is still in the period of simple financial leasing in our country. It is obviously out of step in the aspect of function orientation, industry belonging and business innovation. In the financial leasing company, more than70%of business is leaseback, thus, the price war is fierce in the competition. As an independent third-party leasing company, Huijing Financial Leasing has to take a differentiate and professional route depending on continuous innovation, when comparing with financial leasing company’s strong background and equipment leasing company’s technical background.Based on industry development pattern and the competitive edge of Huijin Financial leasing, this paper used PEST model and the Five-force model to analyze the development and competition environment of this industry. Then based on the competitive edge and innovative orientation of Huijin Financial leasing, this paper built the development strategy and implementation plan’in the future of this company.This paper was divided into six chapters. The first chapter introduced research background, motivation and research methods; The second chapter analyzed financial leasing industry’s environment and competitive situation based on PEST model and Five-force model; The third chapter introduced Huijin Financial Leasing Company and its development situation; The forth chapter analyzed Huijing’s competitive edge and proposed a differentiation competitive strategy based on Porter’s SWOT model; The detailed strategy implementation of differentiation development and strengthening risk management was touched upon in the fifth chapter; The last chapter concluded the whole paper and put forwarded insufficient and further research direction.Based on the analysis of financial leasing industry and the competitive edge of Huijin Financial Leasing Company, this paper proposed a differentiation competition strategy dominated by innovation. During the research, the author mainly applied qualitative analysis on competitive strategy; a lack of quantitative analysis is a deficiency of this paper. Because this industry is still in the stage of growth in our country, statistic data and research is insufficient. It is mainly based on industry participants’research, and lack of theoretical research and quantitative statistics. Thus, along with the financial leasing industry’s development, more and more academic institutions and professional industry research institutes would join in, industry research would be more deep and elaborate.