The Research On Business Development Strategy Of Financial Leasing Company

As Chinese economy entered the “new normal” stage,problems such as economy structural imbalances,financial detachment,and “hollowing out” of the real economy have been serious.At the same time,the tide of global interest rate hikes has been on the rise,systematic financial risks have accumulated and capital evaporates in China.Financial leasing has the dual attributes of financing and leasing-assets,which is a natural hub between finance and real economy.It can effectively strengthen the ability of financial serving the real economy.Therefore,the development of financial leasing industry has strategic significance.However,in recent years,the problems of the financial leasing industry are going to more and more serious,such as strategic positioning,monotonous bargaining power business model,trouble of liquidity risks,and the tightening of industry supervision.The development of financial leasing industry has slowed down and gradually entered a bottleneck period.Under the background,Researching the business development strategy of financial leasing companies is necessary and impotant for the financial leasing industry to break the bottleneck.J Corporation is a medium-sized financial leasing company with a history of more than 30 years,persisting in serving people's livelihood,insisting on serving SME.It is one of the leading companies in the financial leasing industry and has been highly recognized by the market and regulatory authorities.Under the background of the overall slowdown in the growth rate of the financial leasing industry,the business revenue growth rate of J Corporation has continuously increased,which was 36% at the end of 2016.At the same time,its profitability ranks first in the financial leasing industry and its risk under was under control.Therefore,taking J Corporation as an example,this paper analyzes the problems faced by financial leasing companies in the development of foreign financial leasing and domestic financial leasing industry,and briefly describes J company's development history,business process,business segments and experience.After the performance,the business development speed,profitability and business risk were analyzed and compared with the industry's vertical analysis based on the same industry,based on the analysis of its business development strategy,and finally summarized the advanced strategy of J business development.On the basis of the above,proposals for differentiated competition,diversified ownership structure,diversified financing,refined business processes,enhanced precision marketing,and improved risk management systems are proposed for the business development of other financial leasing companies.