Study On Process Optimization Scheme Of New Product Introduction For Company G Based On IPD Mode

In recent years,the instability and uncertainty of the global economy have increased significantly,and domestic high-tech enterprises continue to suffer from the pressure from the United States.China has timely put forward the development strategy of "focusing on the domestic big cycle and combining the international and domestic double cycles" to stimulate the development and innovation of domestic high-tech.At present,China’s high-tech companies have entered a stage of rapid development,with breakthroughs in technological innovation and product manufacturing.The market performance in China is also getting better,forming a competitive advantage with its own characteristics,and gradually seizing more market share.In order to better and faster obtain market opportunities,it is urgent to improve new product development process based on integrated product development(IPD)mode,so as to promote the synchronous improvement of the efficiency and effect of new product introduction,and further enhance the core competitiveness of enterprises.The research of this topic originates from an industrial automation control enterprise.Driven by the company’s scale strategy of 100 billion yuan,it analyzes various problems encountered in the new product introduction process of G company by using literature analysis,interview analysis and research methods,and summarizes various problems in the new product introduction process of G company in terms of efficiency,risk,performance and experience inheritance.At the same time,G Company is also facing great pressure from its competitors.Therefore,applying the theories and tools related to business process optimization and integrated product development to solve many current problems can better support the achievement of the company’s 100-billion scale strategy.This paper grasps the theories and methods of integrated product development and business process optimization through literature analysis,including Product And Cycle-time Excellence(PACE),Integrated Product Development(IPD),Business Process Reengineering(BPR),and Business Process Improvement(BPI),We also learned that IPD mode is a systematic management mode integrating theory and excellent practice.From 2019 to 2020,based on the IPD model,Company G first launched changes in corporate governance,strategic management,LTC/MCR and IPD,but these changes involved less in the introduction of new products.The research purpose of this paper is to apply the methods and technologies of business process optimization based on the integrated product development management model,sort out the problems of G company’s new product introduction process management in terms of process efficiency,process risk,process performance and experience inheritance,and formulate corresponding optimization strategies for the problems in the new product introduction process in Chapter 4,including heavyweight team structure,supply chain decision review(SCR)Merger of similar activities,etc;Based on the experience of other excellent companies,we use integrated product development and business process optimization methods and tools,and combine the characteristics of G company to design a new product introduction management process that conforms to the characteristics of G company.Shorten the launch cycle,reduce product costs,improve delivery quality,achieve "launch as soon as possible",and improve the market competitiveness of G Company.This paper strives to achieve certain academic significance and practical reference value.On the basis of fully considering the industry background and the company’s IPD reform,the optimization plan for its new product introduction process is formulated based on IPD theory and tools.This can not only solve the current problems in the new product introduction process of Company G,but also bring some reference and reference significance to the same industry.