Research On The Development Strategy Of XX Urban Construction Investment Group Company

As China’s economic development shifts from high-speed growth to high-quality development,the degree of urban urbanization is gradually increasing,and the infrastructure construction is gradually improving.More urban development has changed from focusing on construction to focusing on operational services.Among them,the special market operators with government nature represented by Urban Construction Development Investment Co.,Ltd.have played an important role.Only by doing a good job in strategic positioning and business layout,According to the changes of external macro-environment,we should adjust our own development strategy in time,further acquire high-quality resources,create cash flow,find profit points,and form a good capital operation and industrial synergy,so as to better participate in the new urbanization construction,serve urban development,enhance our own hematopoietic capacity,and realize the transformation from urban builders to urban comprehensive service operators to state-owned capital investment and operation group companies.XX urban construction investment group company(hereinafter referred to as XX Group Company),as an important carrier of the interaction between people’s livelihood and market,industry and capital,and serving urban construction and industrial development,was formed by the government’s injection of relevant funds,resources,assets and equity allocation,etc.,and is gradually developing diversified business and realizing the consolidation of financial statements.With the acceleration of urban urbanization,the original development orientation and strategic requirements can no longer meet the development needs,and it is urgent to find a suitable business combination and development path.Based on the theory of enterprise strategic management and life cycle,this paper takes XX Group Company as the research object,comprehensively analyzes the operation,financial situation and development strategy status of the group company,preliminarily judges the life cycle stage of the enterprise,uses PEST,SWOT analysis and other methods to judge its strategic environment,analyzes its existing strategy from the perspective of development strategy content and strategic operation mode,and makes clear its strategic choices in different life cycle stages;Combined with the above analysis,the problems existing in the development are put forward,and the causes are analyzed;The general idea,principle,123456 overall development strategy,mission vision and so on of XX Group Company’s development strategy are clarified,and the business segments of financial service function,infrastructure construction,real estate investment and development,state-owned assets operation and industrial investment form the Group Company’s business strategy.Then,starting from the life cycle theory of enterprise development,According to the development stage,the development strategy of XX Group Company is divided into resource integration period,capital operation period(turning into a model of city comprehensive service operators and county state-owned capital investment operation group companies)and deepening expansion period(becoming a holding group listed company),which provides appropriate strategic direction and development ideas for resource integration and business combination mode in each development stage.Finally,the strategy management and control system construction,corporate governance and organizational structure optimization,financial standard management of the group company,strategic human resource management,corporate brand and culture construction,risk management system establishment,etc.