Research On The Factors Affecting The Export Trade Of Characteristic Agricultural Products In Zhangjiakou Cit

Zhangjiakou City is located in the northwest of Beijing,Tianjin and Hebei.As the starting point of the "Zhangku Avenue" known as the "Prairie Silk Road",Zhangjiakou City was an important commercial center in the north in history,and its trade volume was among the best among the inland commercial ports at that time.However,since the reform and opening up,the foreign trade scale of Zhangjiakou City has always been small,and the total foreign trade import and export volume is less than 5 billion yuan.In addition,as a major agricultural city in Hebei Province,in recent years,the export of characteristic agricultural products in Zhangjiakou City has encountered many problems such as small export scale and concentrated export market,which has caused the imbalance of supply and demand in the trade of characteristic agricultural products in Zhangjiakou City.Based on this background,the article attempts to provide reference suggestions for further expanding the export scale of Zhangjiakou’s characteristic agricultural products and promoting the high-quality development of characteristic agricultural exports by exploring the factors that affect the fluctuation of the export of characteristic agricultural products in Zhangjiakou City.The article is divided into six parts(six chapters)research content.The first chapter mainly discusses the background and significance of the research,introduces the research ideas and methods of the article,and sorts out the research literature on related issues.The second chapter defines the concepts of agricultural products,characteristic agricultural products and agricultural product export trade,and sorts out the relevant research theories of characteristic agricultural product export trade.The third chapter summarizes the export conditions,export scale,export market and basic characteristics of export enterprises of Zhangjiakou’s characteristic agricultural products export trade,and analyzes the existing problems.The fourth chapter analyzes the changing situation of the export competitiveness of characteristic agricultural products in Zhangjiakou City by using the international market share,trade competitiveness index and revealed comparative advantage index.The fifth chapter uses the constant market share model to quantitatively analyze the influencing factors of the export trade of characteristic agricultural products in Zhangjiakou City.Chapter 6 puts forward countermeasures and suggestions to improve the export trade level of characteristic agricultural products in Zhangjiakou City based on the above research conclusions and existing problems.Through the research,the conclusion shows that: in recent years,the export of characteristic agricultural products in Zhangjiakou City has certain advantages,but there are still problems such as small export scale,too concentrated export market and single export commodity structure.The main factors affecting the export of characteristic agricultural products in Zhangjiakou City are: Changes in competitiveness and changes in the scale and structure of import demand in target markets have gradually weakened the impact on the export of characteristic agricultural products in Zhangjiakou City.According to the research results,the countermeasures and suggestions are put forward as follows: improve the production technology level of characteristic agricultural products and enhance the competitiveness of characteristic agricultural products;promote the diversification of export markets and adjust the export structure of agricultural products;based on regional strategic positioning,create advantageous and characteristic agricultural products;strengthen brand building and cultivate well-known brands;Increase policy support and promote the "going out" of characteristic agricultural products.