Research On The Effect Of The Development Strategy Transformation Of Dairy Enterprises On Their Performance

Chinese dairy enterprises are developing in shock.After being hit by the "melamine" incident in 2008,dairy enterprises began to undergo a transformation.The local dairy enterprises "seeking survival in the cracks" are facing fierce competition with the first-tier dairy companies such as Yili and Mengniu.They have to find new development paths,such as acquisition,investment,etc.,in order to obtain greater economic profits and reduce the operational risk of simplification.One of the representative dairy enterprises is Huangshi Group.The domestic demand for dairy products has become higher and higher.On the one hand,dairy products are a kind of nutrition that is easily available in daily life to meet people’s needs for a variety of nutrients.In addition,dairy enterprises continue to innovate and produce dairy products,the influence of overseas dairy enterprises and the expansion of sales channels,and the variety of dairy products on the market promote consumers’ desire to buy.On the other hand,the national policy strongly supports the development of dairy enterprises.Since 2016,the policy of supporting the development of dairy enterprises has been issued continuously,which has undoubtedly laid a "tonic" for dairy enterprises.Huangshi Group turned to the dairy sector.Taking the development strategy transformation of Huangshi Group as an example,this paper discusses its operation effect in depth,with a view to more objectively and comprehensively realizing the important impact of development strategy transformation on enterprise performance.This paper first describes the motivation,path and influencing factors of enterprise development strategy transformation,and then further studies the impact of development strategy transformation.On this basis,it combs out the motivation and path of the development strategy transformation of Huangshi Group from 2012 to2021,uses the event analysis method to analyze the market performance of the two transformations of Huangshi Group,and then analyzes the business performance of the enterprise through financial indicators and DEA.The result shows that although the first development strategy transformation of Huangshi Group has improved the market performance of the enterprise,the effect on the business performance is not obvious,and it has brought certain hidden dangers to the future operation.Through the event analysis method,it is found that market investors support the second development strategy transformation of Huangshi Group,and the second development strategy transformation has brought a positive impact on business performance.Finally,it is concluded that the first development strategy transformation of Huangshi Group has a short-term effect on enterprise performance,while the second development strategy transformation steadily improves enterprise performance.Based on the problems found in the analysis and the factors affecting the performance of Huangshi Group,this paper puts forward suggestions for its development strategy transformation in combination with the actual situation.For Huangshi Group: First,from the perspective of market performance,we should comprehensively consider the suggestions of market investors,consider the development trend of the industry,and rationally evaluate risks and our own strength;Second,from the perspective of business performance,the main factors that affect the financial indicators are the main business income.Huangshi Group should stabilize the main business development and strengthen the core competitiveness of dairy products;From the data envelopment analysis method,we can see that we should increase the investment in dairy products to achieve higher operating efficiency.For national and local dairy enterprises,they should be prepared before the transformation and choose the transformation path that is suitable for their own conditions.The results of the transformation are good and bad.Don’t be blind.