Research On Development Strategy Of H Property Company Under The Background Of State-owned Enterprise Reform

In recent years,the property management industry has gradually become a critical part of China’s service industry.After years of development,the property management industry is now experiencing rapid growth and increasingly intense competition,forcing property management companies to strategically develop their businesses based on analyses of the macro and internal environments to promote growth and enhance competitiveness.This article selected H Property Management Company as a research subject,established a development strategy for this company based on analyses of internal and external environments and domestic and international development strategies,and proposed comprehensive and effective implementation measures.This strategy is expected to increase the company’s revenue,improve customer satisfaction,increase market share,and provide a development blueprint and reference for other property management companies.Based on this study,H Property Management Company has the following opportunities:favorable government policies for the reform of state-owned enterprises in the property management industry and increasing demand for more diversified and advanced technological applications.However,the company also faces the following threats: increasing customer service expectations,intense competition in the industry,and relatively low basic service satisfaction.Its main advantages include relatively good reputation and brand,stable loyal customers,and relatively stable overall development.In addition,its disadvantages include increasing labor costs,relatively weak market expansion capabilities,and so on.Based on QSPM and SWOT analysis,it is recommended that H Property Management Company adopt a growth strategy under the environment of state-owned enterprise reform,implement diversified growth strategies at the corporate level,provide services to meet customers’ needs while maintaining corporate integrity,and take advantage of its strengths to develop new products and services,grasp market opportunities,and enhance fundamental property management while developing customized property management services to create intelligent property services.Finally,the company should scientifically plan the industry layout,strengthen financial guarantees for corporate development strategies,enhance market-oriented management capabilities,improve corporate culture and governance,and take other measures to support its growth.