| Entrepreneurship is an internal circular driving force for promoting innovation,stabilizing employment,and strengthening the economy.The rapid changes in Internet technology and the rapid development of the industrial revolution have led to the gradual formation of a situation of "mass entrepreneurship and innovation".The role of users in various social practices is also constantly changing,gradually changing from a passive recipient of past value to an active participant or even creator of innovative value for products or services.This traditional form of transformation has also led to a shift in production patterns,with the market changing from a producer led innovation model to a development and innovation model that cooperates with users.In addition,with the rapid development and rise of artificial intelligence technology,More products or services welcome new opportunities for upgrading,making innovation and entrepreneurship no longer an unattainable financial synonym,but also a social activity for users as the main body to meet their needs and achieve their vision,prompting users to step onto the stage of history as entrepreneurs.Compared to the number of innovations made by users on products or services,the specific quality of their innovation results can more reflect the overall value of user entrepreneurship.However,in terms of current market conditions,users’ willingness to innovate on products or services and the efficiency of identifying innovation opportunities are generally not high,which has an impact on the overall development process of user entrepreneurs.Therefore,how to effectively integrate the personal knowledge possessed by users and improve their entrepreneurial willingness,and how to identify innovative and entrepreneurial opportunities for products or services have become important practical issues in the research of user entrepreneurship related topics.The efficiency of resource integration affects the identification of entrepreneurial opportunities.The resources in real society are endless.Due to the non purposeful and accidental nature of users’ access to resources,it is not possible to identify and reconstruct relevant human,financial,and other resources in a timely manner,ultimately resulting in differences in information that affect users’ willingness to start a business and are not conducive to the identification of innovative entrepreneurial opportunities.With the rise of resource based theory,integrating resources is undoubtedly the most direct way to improve users’ entrepreneurial willingness.Building a system of information collection and resource integration from a new theoretical perspective,actively handling passively acquired resources,solving the problem of resource scarcity among users and entrepreneurs,and improving users’ entrepreneurial willingness to create new advantages for identifying entrepreneurial opportunities.Under network embedding,user prior knowledge can effectively expand resource acquisition channels and improve resource integration capabilities.Network embeddedness is a concept of network service platform formed in compliance with the Internet innovation model.It is an important platform carrier for China to achieve the "entrepreneurship and innovation" strategy,and has important significance for the development of innovation and entrepreneurship prospects.Prior knowledge is a differentiated knowledge system that centers on the user’s personal experience and focuses on entrepreneurial experience and interest knowledge,which distinguishes the user from other users.It has strong personal characteristics and enhances the user’s entrepreneurial willingness.Network embedding provides more possibilities for users to acquire and enrich personal prior knowledge,allowing users to form a unique competitive advantage and helping identify innovative entrepreneurial opportunities.Based on the above analysis,this study is based on resource based theory,embedding theory,and S-O-R theory,focusing on the behavioral subject of user entrepreneurs.Through combing and integrating relevant literature and research at home and abroad,it explores the impact mechanism of user prior knowledge on entrepreneurial opportunity recognition under network embedding,and introduces user entrepreneurial willingness into the research framework,Explore how user entrepreneurial willingness plays a mediating role between prior knowledge and entrepreneurial opportunity identification.At the same time,social relations are introduced into this mechanism as regulatory variables to explore how different forms of social relations play a regulatory role in the transmission of prior knowledge and user entrepreneurial willingness,thereby constructing a theoretical research framework model of "user prior knowledge under network embeddedness-user entrepreneurial willingness-entrepreneurial opportunity identification",A comprehensive and comprehensive study of the role of user prior knowledge in the transmission path of entrepreneurial opportunity identification under network embeddedness is conducted in this study from the following aspects: First,integrating literature review,combining relevant research to define the concepts of user entrepreneurship,prior knowledge,network embeddedness,user entrepreneurial willingness,entrepreneurial opportunity identification,and social relations,and based on China’s specific entrepreneurial reality and user originator characteristics,Finally,complete the relevant dimension division of the research variables;Secondly,based on resource based theory,embedding theory,and S-O-R theory,the relationship between various variables was constructed through literature analysis,and the conceptual framework model of this study was integrated;Third,complete the design of the questionnaire based on the research subject and related topics,and complete the questionnaire distribution and related object interviews.Finally,select an appropriate sample size;Fourth,the processing and analysis of questionnaire data,combined with statistical software to complete reliability and validity analysis,correlation analysis,exploratory factor analysis,and confirmatory factor analysis of the data,and on this basis,complete hypothesis testing to draw research conclusions;Fifth,explore and analyze the research conclusions,complete the theoretical contributions and management inspiration summary,and finally point out the research limitations and future prospects.The main conclusions of this study are as follows:(1)Under network embedding,user prior knowledge has a significant positive impact on entrepreneurial opportunity identification,that is,entrepreneurial experience and interest knowledge of prior knowledge have a significant positive impact on entrepreneurial opportunity identification,with the positive effect of entrepreneurial experience being the most obvious;(2)Prior knowledge has a significant positive impact on users’ entrepreneurial willingness,with entrepreneurial experience having a greater impact;(3)User entrepreneurial willingness has a significant positive impact on entrepreneurial opportunity identification;(4)User entrepreneurial willingness plays a partial mediating role in the impact of prior knowledge on entrepreneurial opportunity identification;(5)Social relationships have a positive moderating effect on the impact of prior knowledge on users’ entrepreneurial willingness.The relevant conclusions of this study have certain significance for user centered entrepreneurs in terms of theoretical construction and practical guidance: At the theoretical level,this study introduces the concept of network embedding into prior knowledge acquisition,and introduces the process of exploring the impact of user entrepreneurial willingness on entrepreneurial opportunity identification,enriching research on user entrepreneurship,and expanding the construction of antecedents in entrepreneurial opportunity identification research,And explore the intermediary role of user entrepreneurial willingness;In terms of practical guidance,it is beneficial for users and entrepreneurs to use online platforms to obtain prior knowledge,improve their ability to collect and integrate information resources,provide new logic and solutions for identifying innovative entrepreneurial opportunities,help optimize the government entrepreneurship support system,and provide guidance and decision-making suggestions for the formulation of relevant policies. |
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