Marketing Strategy Of K Company Static Eliminator Equipments

Manufacturing industry is the foundation of a country,prosperity tool of a country,and the foundation of a strong country.The rapid progress of the manufacturing industry is one of the most important achievements of China’s reform and opening up for more than40 years.It has also laid the foundation of China’s rapid economic growth.With the adjustment of the global manufacturing industry layout,Industry 4.0 Intelligent Manufacturing,as the main direction of Chinese manufacturing from large to strong,is in line with a new round of scientific and technological revolution and industrial reforms,and reshape new advantages of manufacturing development.In recent years,Made in China from 3C consumer electronics to LCD display,and then to new energy and new materials and semiconductor localization,all of which reflect the rapid process of Chinese manufacturing in high-end fields.Through the comprehensive application of STP theory and 4P marketing theory,this article studies K Company’s electrostatic elimination equipment marketing strategy and find that K Company has the following problems in the product marketing strategy: Firstly,the target market positioning is blurred,and the market size is still small.Secondly is the positioning of product development and ignore market demand.Thirdly,the price is too flexible and lack a complete price system.The fourth is the lack of diversified marketing channels.The fifth is lack of reciprocal and win-win promotion strategy.This article uses the Boston matrix and Porter five-force analysis tools,from the same industry competitors,the threat of the industry,the threat of the alternative,the supplier’s management and control capabilities,and the customer’s control capabilities analyzed the marketing environment of electrostatic elimination equipment.Demand costs and value analyzes consumer needs of static electricity eliminating equipment.Through detailed analysis,induction,and summary,it puts forward substantial improvement suggestions for the static elimination equipment marketing strategy of K Company.First of all,K Company needs to consider the positioning of its own brand,the distribution of brand trademarks and product patents in the international market,and condense the target customer market to accurately locate and lock the advantage market.Then,K company needs to do a good job of in-depth and detailed market research,The research and development of products meet market demand;Secondly,K company needs to formulate a price system that meets the marketing strategy to allow the price system and brand and market positioning to complement each other;Again,K company needs to implement the scientific and efficient distributor management model to give full play to the distribution providers’ by the distributor;Finally,K company needs to make full use of the domestic and foreign B2 B e-commerce platforms to accelerate the investment and operation of the domestic SEO search engine,and create foreign websites such as English and Japanese.Participating in various industry exhibitions,associations and other diversified marketing and publicity channels at home and abroad,greatly increasing the exposure of the enterprise,and accurately hit the customer needs.Through the formulation and implementation of the marketing combination strategy of this article,it will help the company quickly enhance market share,reach the expected performance goals,enhance the company’s profitability,and allow the company to develop sustainable.