Research On Optimization Of Cash Flow Management In Company Z

As an important part of enterprise assets,cash is of extraordinary significance to the healthy growth of enterprises.Cash is the most liquid asset,its cash flow is directly related to the survival and development of the company.Cash flow refers to the cash inflow and outflow generated by an enterprise in accordance with the principle of realization of receipt and payment in economic activities,which reflects the status and total amount of cash flow of an enterprise.It is a realistic reflection of the financial situation of an enterprise.For a company,it must have a stable and healthy capital flow to ensure its development and growth.At present,"cash is king" has become the consensus of major companies,whether the reasonable cash flow will directly affect the survival of the company,especially for small and medium-sized enterprises in the gap for survival,anti-risk ability is weak,do a good job in cash flow management is particularly important.The goal of enterprise cash flow management is to reduce the idle rate of funds as far as possible,improve the utilization rate of funds,and seek the balance between risks and profits so as to achieve the maximum value of cash utilization under the premise of ensuring the cash needed for daily operation.Since the outbreak of the novel coronavirus epidemic in 2020,the global economy and trade have suffered a huge impact,and China’s private enterprises,especially small and medium-sized enterprises,have encountered unprecedented development difficulties.The 20 Conference held in October 2022 sent a positive signal of the government’s strong support for private economic entities.At the same time,along with the economic recovery,the per capita disposable income of the people is rising rapidly,leisure snacks have become the daily necessities of consumer goods,leisure snacks industry is pregnant with huge opportunities and challenges.Z Company selected in this paper,as a leisure snack chain enterprise,is a typical localized small and medium-sized private entity.Seizing the opportunity and seizing the national market share has become the medium and long-term goal.In order to achieve this goal,considering that cash is the main factor restricting the development and growth of enterprises,this paper focuses on the management status quo of Z Company,especially the cash flow management status quo,and puts forward solutions and safeguard measures,so as to effectively implement the cash flow management optimization plan of Z company,continuously improve the cash flow management level and achieve the expected effect.It is also hoped to provide reference for small and medium-sized peer companies to optimize and upgrade cash flow management.