Research On The Problems And Countermeasures Of S Company's Fulfillment Of Strategic Corporate Social Responsibilit

In recent years,with the rapid development of internet companies,the number of Chinese netizens has reached 1.032 billion,the internet penetration rate has reached73.0%,and the total number of listed internet enterprises in China and abroad is 155 as of December 2021 according to China’s Internet Development statistics.As a consequence,various social problems have emerged one after another during this vigorous development in the internet industry.The reason for these social problems seems to point to the insufficient fulfillment of social responsibilities by these internet companies.At the meeting of the Central Committee for Financial and Economic Affairs in 2021,General Secretary Xi Jinping proposed the promotion of common prosperity through high-quality development.Against this political background,it is particularly important to encourage internet companies to better fulfill their social responsibilities.This paper uses Strategic Corporate Social Responsibility(SCSR)as the theoretical foundation,in combination with the "Strategic Corporate Social Responsibility Evaluation Indicator System","Corporate Social Responsibility Guidelines",internet company practices,etc.to reframe a set of strategic corporate social responsibility evaluation indicators suitable for internet companies.This system contains 7 first-level indicators,24 second-level indicators and 72third-level indicators to evaluate the implementation and fulfillment of the strategic CSR on seven different strategic and beneficial stakeholders including investors,employees,customers,partners,government,community,and environment.Applying this indicator system as the analysis framework,the author conducts a comprehensive analysis and research on the fulfillment of strategic social responsibilities of a local internet company(Company S)in Guangzhou.The findings include: the rights and interests of minority shareholders are poorly protected;the rights and interests of employees are insufficient;the control of product quality and the protection of the user rights need to improve;there are also issues relating to intellectual property infringement;the omissions in the implementation of relevant laws and regulations;the focus on the appearance of community participation instead of substantive results;and the lack of application of green office concept.The root causes are that the enterprises do not have a deep comprehension of strategic corporate social responsibility;do not have sufficient support for their social responsibility;as well as a lack of external evaluation as the supervision and guidance;the lack of supervision for the implementation of systems and mechanisms.In view of the findings and causes of this case study,suggestions provided in the paper include seven aspects from a micro perspective that Company S can execute in order to protect the rights and interests of small and medium shareholders as well as the basic rights and interests of employees,improve product quality and safety,fulfill the obligation of intellectual property protection,reinforce the legal education for employees,create public welfare and charity brand projects,consolidate green office concept,in order to further enhance and improve the corporate fulfillment of strategic social responsibilities.From a macro perspective,this paper also discusses two aspects,one internal one external.Internally there must be safeguard measures of unifying ideological understanding,strengthening organizational leadership,perfecting system guarantee and strengthening supervision and management.Externally,the policy,industry and social supports are suggested to help Company S to better apply their strategic corporate social responsibility.This study aims to contribute to the industry and academic research by establishing a set of strategic corporate social responsibility evaluation indicators for internet enterprises.It also demonstrates the application of the indicators through the analysis of the Company S’ fulfillment of strategic corporate social responsibility.Findings and suggestions are discussed as references and reflections for other companies in this industry.