Research On The Mechanism Of Platform Entrepreneurship Breaking Through The Dual Constraints Of Opportunity Resources

With the continuous development of the era of mass entrepreneurship and innovation,many entrepreneurs have set off a wave of entrepreneurship.However,according to the data of the Shanghai Entrepreneurship Evaluation Center,the entrepreneurial failure rate of entrepreneurs is high,and entrepreneurs often face opportunities and The dual constraints of resources have been trying to explore a series of means to break through the constraints of entrepreneurship.In the new era,a new entrepreneurial approach based on platform empowerment has emerged.Entrepreneurs often use the platform’s powerful resource integration power to jointly promote the utilization and identification of new opportunities with the platform,so as to obtain a high entrepreneurial survival rate.However,in the past,scholars have put forward relevant theories such as "resource patching" and "opportunity discovery" for independent new ventures and intrapreneurship to break through the constraints of opportunity resources.How to break through the dual constraints of entrepreneurial opportunities and resources for platform entrepreneurship in the new context has not been revealed in the academic world.In view of this,from the perspective of platform empowerment and value co-creation,combined with the theory of integrated development of opportunities and resources,this paper selects the Xiaomi platform and the Haichuanghui platform as the sub-analysis unit of the case,and four start-up companies on the two platforms as the main case.In the analysis unit,an embedded multi-case study is conducted,and the main answer is:How can platform entrepreneurship break through the dual constraints of opportunity resources? The research found that: in the stage of demand identification,entrepreneurs use the platform’s mentor empowerment,data empowerment and industry empowerment to promote value co-creation with entrepreneurial service providers,realize the integrated identification of opportunities and resources,and break through the constraints of opportunity-resource identification.In the product development stage,the platform technology empowerment,supply chain empowerment and digital empowerment are used to promote value co-creation with technology developers and suppliers,realize the integrated utilization of opportunities and resources,and break through the constraints of opportunity-resource utilization.Platform brand empowerment,channel empowerment and capital empowerment promote value co-creation with users and channel providers,realize the integrated expansion of opportunities and resources,and break through the constraints of opportunity-resource expansion.This research reveals the black box of the process of platform entrepreneurship breaking through the dual constraints of opportunity resources,constructs a corresponding process mechanism model,and introduces platform empowerment,value co-creation and integrated development of opportunity resources into the exploration process of breaking through the constraints of opportunity resources,enriching entrepreneurship.The research dimension of opportunity and entrepreneurial resources and the theory of opportunity resource integration.And provide entrepreneurial practice guidance for entrepreneurs to break through the curse of entrepreneurial opportunities and entrepreneurial resources,with strong management inspiration.