Research On The Development Strategy Of HX Planning And Design Consulting Company

With the adjustment of the functions of national institutions and the deepening reform of the industry,5G technology and artificial intelligence and other science and technology continue to deepen in various fields,my country’s planning and design consulting industry has entered a critical period of market transformation.The future urbanization is facing the transition from the urbanization of land space to the era of human urbanization,and the planning and design consulting industry is facing a transition from a traditional single model to an innovative,diversified and differentiated model.Under the constraints of the "postepidemic era",as a small enterprise,how to adjust the development strategy,improve market competitiveness,and redesign the business process of HX Planning and Design Consulting Co.,Ltd.has become an important topic of this research.This article collects relevant information and data in various ways such as literature review,field surveys,and internal special discussions.By investigating the status quo of the domestic industry and the actual situation of HX planning and design consulting company,the PEST and various analysis methods are used to analyze the outside environment of the company,It also lists the threats and opportunities confronting the company at this stage.Analyzing and summarizing the current status of human resources,technical capabilities,marketing and management levels about the HX planning and design consulting company,the company’s advantages and disadvantages are listed.And use EFE and IFE matrix to quantitatively analyze the key variables of HX planning and design consulting company’s internal and external environment,and summarize the company’s internal and external environmental conditions.Then use SWOT matrix and IE matrix to analyze various development strategies of HX planning and design consulting company,and then use QSPM matrix to decide the best development strategy,and finally choose the overall development strategy of "enterprise alliance" and the business layer of "differentiation and concentration" strategic plan,and put forward safeguard measures for the implementation of the development strategy.Starting from theoretical knowledge,this thesis uses various analysis tools and methods to study the whole process of HX planning and design consulting company’s development strategy formulation and implementation guarantee,enriching the research literature on the development strategy of small and medium-sized planning and design consulting companies.my country’s small and medium-sized planning and design consulting companies provide experience that can be used for reference,which has certain practical significance for the sustainable and healthy development of small and medium-sized enterprises.