Strategic Planning ZY Fabric Co., Ltd. In Hangzhou

Facing the development of the internet and economy, the clothing industry, especially export trading plays an important role in recent years. Since the end of2001China’s accession to the WTO, especially during the20years of reform and openness of our country’s economic development, in the face of market competition and the globalization of economy, as well as changes in macroeconomic environment and policy, the textile industry is also facing a series of new challenges.The development of China’s textile industry, has reached a critical juncture, needs a breakthrough and a new growth point. China’s textile industry international competitiveness is limited, due to excessive dependence on the labor cost advantage. On the one hand, China’s textile export faces the domestic labor costs rise and production competitive pressure, and the pressure of RMB appreciation. On the other hand, foreign trade franchise, engaged in textile and garment export trade companies, facing the pressure from other developing countries, In a short period of time, according to the characteristics of terminal customer, is very difficult to create a world-class fashion brand, but it can in a short period of time, to create a world-class weaving brand. The development of textile industry in China, can leapfrog, groovy development, with labor, resources, costs of such advantage be richly endowed by nature, break the current situation of cheap low-end products dominated, become a new bright spot in China’s textile and clothing industryWith modern enterprise strategic management theory as the foundation, combined with the company at the present stage of development, formulated the "Hangzhou ZhongYi Fabric Co., Ltd." in long-term development strategy. Long-term strategy in the planning process in various methods, using the SWOT analysis, business environment analysis and empirical and other analysis, taking into account the macro environment and micro environment, and at the same time the face-to-face and telephone interviews in the country’s textile industry, and on the national statistical data and reading in recent years about this the industry from the newspapers such as the reference news, the textile industry status quo of first-hand data, thus getting information, it is try to find the answer, especially the development strategy of Hangzhou textile industry.Based on sufficient analysis of first-hand data, First, we analysis the macroeconomic and industry situation of the domestic textile industry, and focuses on the textile industry competition environment. And we focused analysis on HangZhou ZhongYi Fabric CO.,LTD. Finally we found need notice in four aspects of competitive strategy, brand building, human resources management, electronic commerce.