Research On Strengthening Intellectual Property Protection Of Cross-border E-commerce From The Perspective Of Collaborative Governance

Cross border e-commerce is a way of foreign trade developed with the rise of the "Internet plus" era,which has been developing at a high speed in the world for more than 10 years.Even though the foreign trade situation is not optimistic in recent years due to the COVID-19,cross-border e-commerce is still rising against the market and has made positive contributions to China’s foreign trade development.With the simultaneous improvement of the scale and quality of China’s cross-border e-commerce,the intellectual property protection issues involved in it have also received more and more attention.However,there are many problems at present,such as weak awareness of enterprise intellectual property protection,lack of supervision and supervision by relevant departments,weak or excessive supervision of cross-border e-commerce platforms,which lead to unsatisfactory intellectual property protection of cross-border e-commerce.This paper intends to analyze cross-border e-commerce intellectual property protection from the perspective of collaborative governance,demonstrate the feasibility and relevant suggestions of strengthening cross-border e-commerce intellectual property protection through collaborative governance model,so as to provide useful reference for building a collaborative system of cross-border ecommerce intellectual property protection,promoting the healthy development of China’s cross-border e-commerce industry,and further enhancing international competitiveness.