Research On Performance Evaluation Of Working Capital Management Of Kutesmart Under Personalized Customization Mode

Working capital involves all aspects of enterprise operation and is the foundation of enterprise survival and development.Efficient working capital management can improve the efficiency of capital utilization,enhance product competitiveness,promote sustainable development,and help enterprises achieve value added,provided the safety of the capital chain is ensured.Therefore,how to improve working capital management has been one of the most concerned issues in academic and practical circles.Personalized customization mode is a production and management mode that integrates the individualized needs of consumers into the design and production of a product,which can effectively enhance the competitiveness of the product while meeting the individualized needs of consumers.Amid fierce market competition,a growing number of enterprises have started or plan to implement personalized customization mode.For apparel enterprises,implementing the personalized customization mode not only enhances product competitiveness,but also relieves the pressure of high inventories and expands profit margins.However,the personalized customization mode imposes higher requirements on the working capital management of apparel enterprises.Under the personalized customization mode,apparel companies not only need to meet the extremely rich and diverse personalized needs of consumers with limited funds,but also need to produce personalized customization products with industrial efficiency and cost.As a result,apparel companies under the personalized customization mode need to pay more attention to and improve their working capital management.Performance evaluation of working capital management helps businesses to learn about and improve working capital management,but previous works related have rarely focused on the personalized customization mode,and the performance evaluation systems constructed are not perfectly adapted to the personalized customization mode.Therefore,it is necessary to build a working capital management performance evaluation system for apparel companies under the personalized customization mode.This thesis selects Kutesmart as a case study object to conduct an in-depth study of its working capital management performance evaluation through the literature research method,the case study method and the comparative research method,with the goal of helping it and similar companies to improve their working capital management.The thesis begins with an analysis of the background and significance,and a review of literature on personalized customization mode and working capital management performance.Then,concepts and theories related to the personalized customization mode and working capital management are explained.The basic information of Kutesmart,the status of personalized customization mode,the working capital performance and the impact of personalized customization mode on its working capital management are then presented in turn.Finally,a performance evaluation system covering liquidity,security,profitability,growth and coordination is constructed by using the entropy method to assign indicators to the personalized customization mode,and the working capital management performance of Kutesmart is evaluated and analyzed.This thesis argues that strong relationships between Kutesmart and its suppliers are the basis for improving the working capital management performance.And the use of a scientific inventory management system,the application of information technology and the flexible adjustment of production strategies have effectively helped Kutesmart to improve its working capital management performance.Apparel companies under the personalized customization mode can improve their working capital management performance by scientifically forecasting the scale of future personalized customization orders,fully utilizing the capacity of personalized customization equipment,enhancing the stickiness of customers for personalized customization products and improving the online operation channels for personalized customization business.The conclusions and insights of this thesis serve as an experience and references for other similar companies to improve their working capital management.