Study On Financial Risk Prevention And Control Of Sichuan Changhong

Modern enterprises must adapt to the fierce globalization of the market environment and various changes,continue to expand the scale of business,improve the market share of products,in order to achieve sustainable survival and development,to maximize the value of the enterprise.In order to realize maximum value,enterprises need to carry out various financial activities to obtain huge economic benefits.However,there are various potential financial risks when enterprises carry out various financial activities,and these risks will directly affect the survival and development of enterprises.For enterprises can accurately and objectively understand and understand all kinds of financial risks,timely take effective measures to avoid or prevent,control financial risks,which is very important for the long-term development of enterprises.This paper takes Changhong of Sichuan Province as the research object.Through a lot of reading and systematic sorting of literature,many important data and views are obtained as the research support of this paper.At the same time,after understanding the basic situation and current financial activities of Sichuan Changhong,the financial risks of Sichuan Changhong are identified,and it is found that there are certain risks in financing,investment and operating financial activities of Sichuan Changhong.Through fuzzy analytic hierarchy process(AHP),the financial risk evaluation system of Sichuan was established to deeply analyze the causes of the financial risks of Sichuan Changhong,which mainly include high equity concentration,high debt level,insufficient profitability and development ability,imperfect inventory management,etc.Finally,in view of the current risks in Sichuan Changhong,the corresponding prevention and control measures are put forward,including optimizing financing management decision-making,expanding financing channels and strengthening financing risk prevention and control.Strengthening investment risk prevention and control by establishing project investment decision-making mechanism and strengthening project investment process management;Strengthening operational risk prevention and control by accelerating inventory turnover and cash flow control.Aiming at the research on financial risk prevention and control of Sichuan Changhong,this paper provides decision-making reference for the risk management of Sichuan Changhong,so as to stabilize the financial situation of Sichuan Changhong,so as to enable Sichuan Changhong to cope with the increasingly complex and competitive market environment and help the company on the road of sustainable and sound development.It has important practical research value.It also has certain reference value for other enterprises in the same industry risk management.