Research On Marketing Strategy Of L Totally Closed Weight-Loss Training Camp

With the rapid improvement of the economy,the supply of materials is increasingly abundant,and people’s daily diet gets more abundant as well.Under this condition,the obesity rate of the public is getting higher and higher,and the incidence rate caused by obesity is also rising rapidly.Nowadays,obesity has become one of the thorny issues that the world attaches great importance to.L Totally Closed Weight-loss Training Camp caters to the market needs.Yet it is how to evolve the marketing management to realize the sustainable development that has become its top priority.This paper takes L Totally Closed Weight-loss Training Camp as an example and analyzes its marketing situation at present firstly.Secondly,based on the questionnaire research and its results with the deep analysis of the macro micro circumstances in this industry,it is revealed that there are four major problems in the present marketing management of L Totally Closed Weight-loss Training Camp:lack of innovation in curriculum services,too single price strategy,inadequate marketing channels,and lack of innovation in sales promotion.The reasons for the problems include the backward concept of curriculum upgrading and human resources development,too many costs control and competition factors,information asymmetry in marketing management online,and employees’deficiency of service consciousness.To solve those issues,it is suggested to use the analysis method of SWOT to distinguish and analyze the good points and bad points in the process of marketing development of L Totally Closed Weight-loss Training Camp,research its development opportunities and challenges,and combine with the STP theory.Finally,it is concluded to use the 4Ps method to formulate the strategies of its marketing management through shedding light on the respects of Product,Price,Path and Promotion,with systematic implementation safeguards,to help L Totally Closed Weight-loss Training Camp achieve more long-term and sustainable development.Through the research of marketing strategy in this paper,it will play a certain positive role in the development of L Totally Closed Weight-loss Training Camp,and promote the gradual solution of marketing problems and the continuous improvement of shortcomings,so as to improve market share and profit contribution.At the same time,it is expected to provide reference for the development of marketing direction in the same industry.