Research On Training Management Of Sales Personnel In Jutai Real Estate Marketing Agency Company

In the process of building a well-off society in an all-round way,China's real estate marketing agent industry has shown a rapid development trend.As an important part of the personnel structure of the real estate marketing agent industry,the salesperson has become the core force of enterprise competition and provides a strong guarantee for the development of enterprises.In order to train a sales team with strong fighting ability and excellent quality to participate in the fierce market competition,the most efficient and direct way is training.By strengthening the training of the sales personnel,the enterprise can make the sales personnel clear about their job responsibilities,work tasks,understand the development goals of the enterprise,master the sales related knowledge and skills,improve the business level and comprehensive quality of the sales personnel,achieve the work goals,and create more benefits for the development of the enterprise.This paper first summarizes the domestic and foreign scholars' research on the training of sales personnel,introduces the basic concepts and related theoretical basis of training,training management and marketing agent,including adult learning theory,four-level assessment theory,training transfer theory,etc.Then,on the basis of describing the marketing agency situation of Jutai real estate marketing agency company,through the way of questionnaire survey,to understand the basic situation of the company's sales personnel,respectively,from the four aspects of sales personnel training needs analysis,training plan formulation,training organization and implementation and training effect evaluation,to analyze the current situation of the company's sales personnel training.According to the results of the questionnaire,find out the problems existing in the training of the company's sales personnel.Finally,the paper puts forward the corresponding solutions to the specific problems existing in the company's sales personnel training.From the aspects of personal ability demand,task demand and organization strategy development demand of sales personnel,the training demand analysis of sales personnel should be done well;from the aspects of training plan design and training mode selection,the training plan should be scientifically formulated;from the aspects of training course design,time arrangement,lecturer selection and diversified training mode,the organization and implementation process of sales personnel training should be standardized;The effect of training is evaluated from the aspects of reaction layer,learning layer,behavior layer and result layer.The research of this paper can be used for reference for real estate marketing agency companies to carry out scientific and efficient training of sales personnel and improve the comprehensive strength and core competitiveness of enterprises.