Study On High Quality Development Of Peanut Industry In Zhengyang County

High-quality development of the agricultural industry is an inevitable choice to protect the environment,conserve resources and thus achieve sustainable development,and is the only way to improve the competitiveness of the agricultural market,increase farmers’ income,meet people’s demand for a better life and realize agricultural modernization.The entropy and TOPSIS methods of analysis found that there is still much room for improvement in resource conservation,environmental friendliness,factor inputs,output indicators,market evaluation and peanut quality in the peanut cultivation sector in Zhengyang County.Among them,the output index and factor input index fluctuate greatly,mainly due to the rise in labour costs and land costs.The resource saving index is high and relatively stable,but there is still waste of resources.The market evaluation index is relatively low,due to the low economic efficiency of the peanut industry and the low degree of industrial integration.The peanut quality evaluation index showed a downward trend,with the decline in the quality of arable land and the slow renewal of varieties being the main factors;in-depth investigation found that: in the peanut drying and storage segment,there is the problem of poor drying and storage environment,making it difficult to control quality and safety;in the peanut processing segment,there is the problem of insufficient scientific research and transformation of peanut-related products to restrict the development of the peanut industry processing industry;in the peanut marketing segment,there is the problem of a low degree of integration and a single sales channel;and the peanut brand is not well integrated.In the peanut marketing sector,there is a lack of integration and a single sales channel;the peanut brand is not well maintained,and there is a lack of brand effect;in other aspects,there is also a risk guarantee mechanism and an incomplete information service platform.To achieve high-quality development of the peanut industry in Zhengyang County,in the planting link: one should develop green planting,reduce production costs,and encourage moderate scale operation;drying and storage link to provide drying and storage places to ensure peanut quality and safety;processing link to increase scientific research and transformation of achievements to promote the development of peanut processing industry;sales link to play a leading(cooperative or driven enterprise)sales role to promote peanut Industry integration;brand marketing and maintenance to play the brand effect,to improve the price of peanut products;peanut other related links to improve the level of agricultural insurance and information services,to protect peanut farmers’ income.