Research On The Organizational Structure Optimization Of TH Real Estate Development Co.,Ltd

With the progress of Chinese society,the bonus of real estate policy and economic development,real estate industry is booming.The state adheres to the policy tone of "no speculation in housing".In order to adapt to policy requirements and market changes,real estate enterprises need to re-examine the company’s development strategy,optimize their organizational structure,strengthen internal management,and improve operational efficiency.Taking TH Real Estate Development Co.,Ltd.as an example.This paper analyzes the company’s operation,external environmental impact,implementation of strategic objectives,authorization and management levels,and diagnoses the problems of systematization,applicability,standardization,information transmission and communication,organizational function and communication coordination.By clarifying objectives and principles,Put forward the general idea,formulate the work flow and improve the optimization content,and determine the optimization scheme of the organizational structure.to ensure the healthy,stable,sustainable and efficient operation of the optimization scheme,effectively improve the company’s operation and management level and risk prevention ability,and realize the effective control of the company’s operation and management,so as to support the sustainable and healthy development of the company.The main contents of this paper are as follows: Firstly,it discusses the theory of real estate development,operation and management and enterprise organization design.Secondly,introduce and analyze the current situation of the company’s organizational structure.Thirdly,by analyzing the current situation of the company’s organizational structure,diagnose and find the existing problems.Fourthly,design the optimization scheme of the organizational structure according to the existing problem.Fifthly,implement the organizational structure optimization plan,conduct self-examination and self-evaluation on the effectiveness of the plan and implementation,and issue a self-examination and self-evaluation report.