Research On The Development Of Yucun Pastoral Complex In Duliang Water Town

The issues of agriculture,rural areas,and farmers are fundamental issues related to the national economy and the people’s livelihood,and have been a shortcoming in the development of my country’s national economy for many years.As my country’s comprehensive economic strength is increasing,the report of the 19 th National Congress of the Communist Party of China in 2017 put forward the implementation of the major strategy of "village revitalization",and the "three rural issues" will usher in important development opportunities.In the same year,the concept of "pastoral complex" was mentioned for the first time,that is,to support basic rural development,a rural complex with farmers and rural organizations as the main participants,integrating circular agriculture,creative agriculture,and farming experience,and guarantee Farmers benefit from this and become a new model for promoting rural economic development in the new era.In recent years,with the upgrading of my country’s tourism consumption structure and the rise of rural tourism,the development of pastoral complexes has also received extensive attention from all walks of life.Its development characteristics are mainly represented by agriculture-oriented,integrated development,continuous innovation,and its development trend Good,huge room for development.The Yucun Pastoral Complex in Duliang Water Township is a pastoral complex project that started to develop in 2017.It is currently partly open for operation and partly under construction,and is about to enter a stage of accelerated development.Through investigation,it is learned that there are problems affecting the development of the development status of Yucun Pastoral Complex.Therefore,this article adopts the research idea of "discovering problems-analyzing problems-proposing countermeasures".First of all,from the pastoral complex’s development process and model,brand building and talent cultivation,etc.,the relevant literature review was sorted out,and two typical cases at home and abroad were studied and referenced,and the theoretical foundation was laid.Secondly,through field investigation,the development status was sorted out,and its external development environment was analyzed using methods such as PEST analysis,industry chain analysis and competitive product market analysis,and the development problems of Yucun Pastoral Complex were summarized into four aspects: There is a shortage of talents in rural areas,and the management mechanism is defective;the promotion is not strong,and the brand influence is not strong;the value of resources is not prominent,and the industry is not closely connected;the application of technology is insufficient,and the construction of informatization is not sound.Finally,the corresponding development countermeasures and suggestions are put forward: First,improve the management mechanism to ensure the intellectual support of talents.The second is to attach importance to brand building and strengthen brand promotion.The third is to continue industrial upgrading and accelerate the development of industrial integration.The fourth is technological innovation and the introduction of advanced science and technology.In order to guide the healthy development of Yucun Pastoral Complex from the above multiple levels of countermeasures and suggestions,and at the same time provide more and more constructive practical references for the development of the pastoral complex industry.