Research On E-commerce Development Strategy Of T Tobacco Company’s Non-tobacco Enterprise

T tobacco company’s non-tobacco enterprise is a diversified development enterprise of T tobacco Company,which is engaged in high-end commodity wholesale and retail distribution enterprises.In recent years,with the slowdown of market economic growth and the introduction of the national anti-corruption policy,the high cost of high-end consumer goods market has had a greater impact.T tobacco company’s non-tobacco enterprise in the current domestic economic development under the situation of the new normal,increasingly fierce market competition,the company’s operating performance is declining,in order to find new sources of growth,the company decided to make full use of e-commerce,improve the management benefit,formulate and implement.T tobacco company’s non-tobacco enterprise electronic commerce development strategy is necessary.In this background,this article to T tobacco company’s non-tobacco enterprise.Enterprise as the research object,in combing e-commerce and enterprise development strategy,on the basis of relevant theories,to the company’s development present situation and the smoke summarizes the development of e-commerce,the company main problems and their causes are analyzed,using analysis tools of strategic management of e-commerce development analyzes the external environment and internal environment,and SWOT matrix analysis is built with the company development of smoke the strengths,weaknesses,opportunities and threats of e-commerce,based on this carried on the strategic choice,companies choose different development strategy is determined,Furthermore,the differentiation development strategy of e-commerce is implemented through brand differentiation,platform service differentiation and operation differentiation,and corresponding safeguard measures are proposed to ensure the smooth implementation of e-commerce development strategy of T tobacco company’s non-tobacco enterprise.