Research On The Development Strategy Of Bank A Under The Background Of "Internet +"

The continuous development and popularization of Internet technology has brought opportunities and challenges to the development of all walks of life.For the financial industry,the development of emerging cloud technologies such as “cloud computing” and “big data” has largely changed the operating model and profit model of the financial industry.Internet financial institutions use Internet technology to quickly seize the financial market The development of commercial banks has caused a strong impact.If traditional commercial banks want to maintain strong competitiveness in the fierce financial market competition,they must adjust their original development strategies and use emerging Internet technologies to innovate their operating models.Bank A is an urban commercial bank that has been developed through years of intensive work in special businesses such as small and micro credit and people’s livelihood finance.Due to insufficient understanding of Internet finance,the Internet finance business carried out by Bank A is still in the stage of imitating other financial institutions.It has not used Internet technology in a timely manner to continue to expand small and micro credit and people’s livelihood financial business,and has not formed the core competitiveness of the market.The outbreak of the new coronary pneumonia epidemic has further highlighted the necessity and urgency of the development of Internet finance.Therefore,Bank A must recognize the situation,adjust its development strategy as soon as possible,establish an online platform,and promote the development of Internet finance,so as to occupy a place in the fiercely competitive market.Based on an overview of domestic and foreign research status and combing relevant theories,the article clarifies the current status of Bank A ’s operations,analyzes the current development of Bank A ’s “Internet + Finance” business,slows down loan rates,shrinks the number of customers,and homogenizes products Problems such as fierce competition and hidden risks in Internet business risk control.Using PEST,SWOT and other analysis methods,it analyzes the internal and external environment faced by Bank A under the current Internet background.It clarified the strategy of Bank A’s selection under the current Internet background,established Bank A’s "Internet + Finance" strategic objectives,priorities and strategic plans,and proposed the implementation measures and guarantee measures of Bank A’s "Internet+ Finance" strategy.